Second Life Offers Business Teleconferencing, Now Penis-Free

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sl-workspaces.jpgPay no attention to the furry avatar behind the curtain. Linden Lab has a new pitch for Second Life: it wants to be a 3D teleconferencing platform for enterprise customers. Today the company announced a new product called "Immersive Workspaces," an area in Second Life set aside for corporate meetings. Of course, you could already do that years ago, but this new product is "a completely exclusive and secure experience, with no connectivity to the Second Life mainland." In other words, business users can be confident no one will crash their event with a barrage of flying penises.

It's still not a great idea. Griefers -- troublemakers who show up at Second Life events and try to annoy people -- were indeed a serious problem for potential business users. But there's far bigger concerns:

  • Second Life remains hard, much much too hard, for new users to learn. Relatively fundamental things in Second Life -- how to walk, how to communicate, how to log chat -- require several hours of practice to get the hang of.
  • The service has terrible reliability. By Linden's own numbers, Second Life software crash rates hover around 20%. Servers deliver poor performance 4% of the time. And of course, the more people in a Second Life region at a time (as in the case of a teleconference), the worse the performance.
  • Second Life simply adds no value beyond existing, proven, cheap, and easy-to-use technologies. Everyone knows how to use a telephone, and they always work. If desktop collaboration is needed as well, there's Cisco's (CSCO) WebEx, among other tools. 

It's good to see Second Life thinking out of the box -- for a company that pioneered radical new tools, Linden has been surprisingly complacent in recent years. But if something is to be done to make Second Life essential, this isn't it.

See also:
Thinking of Advertising in Second Life? Don't Bother
IBM Drinks Second Life Kool-Aid, Makes More For Lotus Users



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10 Comments

lpdahito (URL) said:
lol... that 3d thing is killing me ! how is this better than ichat, adobe connect pro and the others... Keep 3D for games and build applications that are really useful for God's sake !
Clubside Granville (URL) said:
The video is an advertisement for how Second Life and 3D get in the way. A shared viewing site or file storage solution would let everyone analyze at their own pace and mark up or add notes. The new version of Acrobat adds even more for people with this need. I guess Linden Lab's new product manager needs to roll stuff out whether it is useful or not. Instead of sticking to what Second Life does, offering a world for interaction and the needs of creative types and casuals, the Lab continues to delude itself that 3D spaces offer a valid solution to business or education collaboration. They don't. They can't. The mechanics are cumbersome no matter how they implement them. This is a case where 2D makes sense, works, is less resource intensive and plain easier.
Lacy Kemp (URL) said:
Yah... I just can't get down with second life. I agree that it's totally unintuitive. I tried but it just was so weird and awkward. I have to disagree with the video's "the ultimate destination" and agree with Clubside that iChat or any WebEx type of conferencing is WAY easier and just as efficient. This just seems like a massive waste of time. Does everyone who partakes have to make an avatar? yikes! "What did you do at work today?" "I spent 7 hours trying to figure out how to make an avatar in Second Life". Doesn't that seem silly?
Joining Dots (URL) said:
I've been 'immersing' myself in SL for the past month or so, with a specific interest in whether or not it can be used to help organisations work better. The problem it seems, and is clearly demonstrated in the video here, is that people keep applying real world designs and processes inside a virtual world, instead of using the virtual world to do things that are not easy to do in real life. Sitting in a conference chair looking at slides in a virtual world offers no value over sitting in your real chair looking at slides on your monitor. If you are going to have 3 people sat at their desks isolated in different locations, then make the virtual world a beach and have everyone wearing daft outfits drinking beer. Make what is typically a boring activity a bit more fun. Not just boring in a different way.

THe real value in SL seems to be for education, rather than business. Maths and science could be a lot more interesting without accidentally blowing up the lab... :-)
insider said:
given all the vacuous hype and shameless blarney this company generates, along with its all star cast of hyperventilating investors and media sycophants, kinden labs/second life definitely deserves one of the nicest cabanas... at the deadpool.
Marianne McCann said:
....because this sort of thing (AOL Enterprise Messenger!) has worked so, so well for so many other companies in the past.

This new (innovative) technology , which can be used as a platform for conferences and meetings in a 3D world , is not new. sMeet Communications GmbH has been already using this technology since the beginning of 2007.

In the sMeet 3D worlds, users do not have to just use text chat to communicate with one another. The opportunity to be able to speak with other avatars in the 3D world live per telephone, is completely new. With use of a telephone (mobile or landline) one can dial into the 3D world, to be able to meet and talk with up to 70 other users in the same room. The users can hear each other and amplification of the voice depends on the spatial distance between the individual avatars, much the same as in real life (…) Therefore the experience is not only visual, it is also auditory. So, at the moment, sMeet is offering the most thrilling communicative surf experience in the market. Conferences and meetings can be completely prevented – and all this, unlike Second Life, is without download.

You need more informations - contact us @ ww.smeet.de
sinead mcmillan said:
@jettejana:
sl is voice-enabled. go and watch the immersive workspaces' commercial again. there's absolutley no need for clumsy phones. come loose and download the sl-viewer and "Make what is typically a boring activity a bit more fun. Not just boring in a different way." - as joining dots mentioned above.
Coughran Mayo said:
Unfortunately for Linden Lab, and fortunately for everyone else, other organizations are already using Open Grid to create immersive workspaces that are more stable, more confidential and less expensive (and apparently, more imaginative, too!) than using the Second Life main grid. Second Life itself, with tons of developed content and an admitted WIDE diversity of content, may remain a great place to send your budding business avatars for R and R (after orienting them on your own terms), but it is unlikely to overtake any other environment that has even the slightest head start.
Silicon Valley Veteran said:
Man, have I heard all this before:

These micro-computer things are just toys, no one will EVER use them in the real business world.

"The release of the Macintosh is the death knell for Apple computer. They will be out of business in six months." - 1985

CD-ROM does seem to hold some promise, but it has to many problems to overcome to be really viable.

Multi-media is a just a bunch of hype. - Okay, maybe that one was true...

This Internet thing is just a passing fad. There isn't any real practicle use for business. The only people who use it are the techies hanging out on the BBS'.

I have attended a business presentation sitting around a campfire in SL where two people were in San Francisco, one was in LA, another in North Carolina, and another in London. We were all wearing headsets, having normal conversations while also exchanging text commentary to supplement the voice. We generated 3D objects like holograms to demonstrate the topics and at one point all teleported to another location to examine "in person" the product under discussion.

And, this is the nascent version of this technology. Look at the difference between a PC of 1988 and 2008, CD-ROM and DVD, the Internet of 1994 and 2008, and see beyond the narrow confines of the immediate.

Sure, SL has a learning curve, so does Excel for the first time user. It is easy to be dismissive but it is the visionaries who leapfrog us ahead.

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