Nervous TV Networks Wondering: Where'd Those Ad Dollars Go?
Typically, when firm orders materialize in the fall they're 2% to 3% lower than committments in the spring. But media buyers are predicting that number could climb above 4% this year, as advertisers get cold feet. WPP's Group M chief investment officer Rino Scanzoni tells Advertising Age the networks probably assumed a higher level of "breakage" this year than in year's past.
Evidence is already in, however, that advertising is taking a hit. General Motors' recent decision to walk away from advertising in ABC's coming telecasts of the Emmys and the Oscars shows what happens when corporate and economic weaknesses start to press hard. "We are not abandoning TV by any means; it remains a key part of our media mix," a GM spokeswoman said. The choice to leave the awards telecasts is part of a corporate "decision to reduce and consolidate sales and marketing budgets, with a focus on protecting launch products and brand advertising," she said.
One buyer suggested that the auto category is where networks will see signs of slippage, while movie studios may want to add to what they have already reserved.
See Also:
TV Upfronts: Every Network's A Winner! (Please Don't Read The Fine Print)
Kagan: Ad Recession Hits Cable TV Next Year
Car Crash Killing TV, Print Ads, But Merely Denting Online
欲求不満の奥さん達をバックで突きまくってみませんか？
大人の出会いや真面目な出会いも可能ですし、割り切りでエッチしたり、無料セフレを作ることも実現できます。もちろん、えっちもできます。
若い人妻やぽっちゃり熟女との出会いも気軽にどうぞ。
いつでも無料で出会いが実現できちゃうセフレ募集専門サイトでは人妻や熟女と気軽にセックスできる関係を築けます。
おまんこも舐め放題ですし、人妻おまんこや女子高生おまんこ、おまんこ画像やおまんこ動画やおまんこ写メも見つかります。
出会い系と呼ばれる出会い系サイトで、大人の出会いや真面目な出会いでエッチもやり放題です。
割り切り出会いでセックスフレンドとカーセックスをしながらセックスビデオを撮影するのもいいですよね。