Surprise! SNL Sarah Palin Parody Getting More Views On NBC.com Than On YouTube

True. But it does matter to NBCU. These are just the kinds of clips that helped YouTube blow up a few years ago. And even with all their best efforts, YouTube is still dining out on them.

My sense too, but odd that it's not rising through the ranks on Hulu like you'd expect

@Michael -- It is one of the most popular clips on Hulu-- you have to filter by most popular today or this week. Apparantly, the Hulu homepage features simply "popular" clips, not the "most popular" ones. Those are in a separate section.

http://www.hulu.com/popular/clips/today

It is ridiculous that NBC would "desperately" try to avoid the wider distribution of its content snippets, see below...

What is preventing NBC from uploading the clips (in excellent quality) to YouTube themselves, including whatever post-roll (or even pre-roll) frames/ads they like to include? As in: sending more viewers to Hulu "for more great free clip libraries, etc." straight from YouTube's own pages!!!

It's called FREE advertisement/distribution (you can place your own link right next to the clip no less).


[Reprint of my comment on the "Redlasso" post:]

I have said for a while re:YouTube vs. Viacom as well as the Redlasso case that the Old Media types are shooting themselves in the foot majorly on this.

They should be/have been the ones uploading stuff to YouTube, controlling the links back to their own properties, putting in special pre- and/or post-roll frames, and be in talks with YouTube, Redlasso, et al. to get in on the advert monetization action (either getting a piece of 3rd party adserves, or getting the right to servve their own ads for free, in effect getting Google Adwords subsidies from Google.

Who cares where the clips are run from, go with the properties that already have the mind-share and build from there. Unless they were going to try and charge per news clip, which is extremely unlikely due to the extreme fungibility (i.e. news clips are almost instantly "old news" worth next to nothing), they should be welcoming any avenue to spread their brands through free advertising (the clips themselves show the origin/branding after all), and funnel some additional viewers to their primary business, which is selling ads against their TV content (new content that is).

Redlasso and even YouTube should be seen as a boon to them, yet once again Old Media proves that they still don't quite get it yet.

See also the "ABC-Palin interview" post proving my theory, I didn't want to comment on there since the thread got obviously overly polical...

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