Two Passes To The Social Ad Summit In Tribeca
The day-long powwow is billed as "invite-only," but SAI has two spots on the guest list reserved for our readers. Like to go? Comment on this post and let us know you want in.
Our standard rules apply:
- Please only enter the contest if you can make it to New York for the event on Monday, September 15.
- REGISTER for an account on SAI and give us your email address. We promise never to spam you or sell your information to any third party. But if we have no way of contacting you, you cannot win!
- Leave a comment on this post. One entry per person. No bots or automated scripts allowed. Email address must be valid. Limit one pass per person.
We'll close comments on this post at 5:00:00 pm Thursday, September 11, and use our handy random number generator to pick a valid entry.
Good luck and we'll see you at the event.
Maybe their is no special ad model that will bring the riches. Maybe they just need to continue sell lots of cheap ads on their valueless web pages of which they have billions?
Happy to go the conference to share my point of view.
http://www.socialadsummit.com
Best,
Nick
I feel like you should have someone who is actually making money on that panel. I would offer my services, but you don't want to hear what I think about social networks and profitability.
I'd be very happy if I were selected and I'd actually go.
still, would love to be "invited"
Precisely the reason why I wanted speak and why there is need a need for this summit. There is a growing perception that you can't make money if you are a developer/independent publisher and that marketing in social networks doesn't work.
Check out this earnings call from Jones Soda, paraphrased by Chas Edwards:
http://chasnote.com/2008/09/02/jones-soda-credits-facebook-graffiti-contest-for-increased-online-sales/
“We ran two very targeted online My Jones programs on Facebook’s Graffiti application along with the very popular I Can Has Cheezburger site. These programs along with increased awareness of My Jones drove our online sales to double versus the same period a year ago.”
That's moving the needle. A lot of programs like this are happening, but they are overshadowed by the focus on the big publishers(GOOG,AOL,YHOO,FB) and their earnings. As we all know, these big companies can help with the creating the platforms for distribution, but they are not where the innovation in social ads is occurring.
James Gross
Federated Media
Thank you for the link James; I clicked over and read (most) of the Jones report, but couldn't find anything referring to the actual margin generated by the campaign. Doubling Sales is great, but how much did that cost?
When we run a campaign, we like to see enough margin to equal a minimum of 30% ROI ... and that's still not terribly exciting. So far, the best numbers I've seen (with a few unique exceptions, of course), have been averaging about a 10% loss on campaign - and that's Paid Search, not display ads.
So the question, obviously, is why? I don't claim to have the answer, but I do have some theories.
http://moreinfothanbrains.wordpress.com/2008/05/13/the-pharaoh/
http://moreinfothanbrains.wordpress.com/2008/05/19/myspace-or-lamar/