Twitter CEO Dorsey: We'll Figure Out A Business Model Later

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jackdorsey.jpgThe eternal question: Twitter is popular, but how is it ever going to be a business? IWantMedia's Patrick Phillips recently checked in with Twitter CEO Jack Dorsey. Among the learnings: Dorsey ditched his nose ring before he tried to raise funding, corporations are using Twitter more and more, and while Twitter is a cool tool for journalists like CNN's Rick Sanchez, it definitely won't replace newspapers or bloggers (whew!). "We will always need a medium that carries more words and explores a topic in greater detail," he said.

On the key question, however, Dorsey is keeping it vague:

IWM: How will Twitter make money?

Dorsey: Twitter has potential for different monetization paths. We think the best one is something that emerges organically. We listen to how people use Twitter and establish patterns around that. By considering that we can make those patterns more convenient and potentially charge for those.

We have noticed that Twitter has a lot of commercial usage. That's very interesting to us. Twitter has a lot of people asking questions, which is also very interesting. Twitter also has a lot of people providing answers, some of which are commercially driven. So these are all things that we take into consideration.

But we don't want to force any particular model onto the user base until we feel comfortable doing that. We don't want to do it too soon -- and we definitely don't want to do it too late. But the time is not right now.

See Also:
Things Better Left Off Twitter: The Funeral Of A 3-Year-Old Boy
Twitter's Corporate Users Get A New Marketing Tool
It's No Mirage: Twitter Uptime Vastly Improved
Corporate Twitters Worth Following - And Some You Should Avoid



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6 Comments

I cherish Twitter but I have been wondering how this site is going to keep running minus a business model.
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http://friendfighter.blogspot.com
james said:
I thought their business model was just to keep conning VC into investing more...
I blogged over a dozen methods (from 3 posts about Twitter) that they could use to monetize. I also mentioned that their business model wreaked of "Throw it against the wall and see what sticks".

I believe Twitter will make it in spite of themselves. Best guess is that someone smart like a Cisco will buy them pre-next funding.

www.twitter.com/A_F
Alex said:
Why wouldn't people just use Facebook, which does the same thing but has more features and ways to interact with other people?
I use both but prefer the simplicity and control that Twitter offers: The only thing I care about on Facebook are status updates (no use for sheep throwing, etc), and on Twitter I don't have to worry about hearing from people I'm not interested in (I know that Facebook technically offers me this option, but it's too much work to separate people into varying groups and use sliders, etc to calibrate how much I want to hear from them. Twitter makes it binary). The catch: The more popular and crowded that Twitter becomes, the less important it will be for me. Terrible cliche, I know. But true.
Davis Freeberg (URL) said:
What I don't get is why SAI is so obsessed with how Twitter will or won't make money. They aren't publicly backed. If they want to give away a great service then why not let them? Over the last year I've seen you obsess over this yet you've never even addressed why this matters and why the users should even care. If they want to take their time building their company before monetizing it then it's fine with me. I'd understand your obsession if you had invested your own money, but why not leave this to their VC backers to worry about instead of harping on them all the time.

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