UPDATE: Google Buying Video Game Maker Valve? No. (GOOG)

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UPDATE: Valve tells MTV's Multiplayer video game blog that the rumors are a "complete fabrication." That's what we thought.

Earlier: Google is reportedly minutes away from buying video game maker Valve, most famous for the Half-Life and Counter-Strike games, the Inquirer reports.

The rumors are unconfirmed and Google has already declined to comment, saying that they’re just that -- “rumor and speculation.”

Google reportedly isn’t after Valve’s game development. They’re after Valve’s game distribution platform, Steam. Steam is often described as one of the best and easiest content distribution platforms on the web.

But the rumor rings false to us. Google already distributes content throughout the Internet, and they could probably develop an advanced solution on their own, rather than buying a game company and then having to figure out what to do with its game development business.

Google has made some forays into content, but always as a distributor. (Think: YouTube, Knol, Google News.) So we definitely don’t think they would want to keep the game developers on staff.

See Also:
Will Google's Lively Turn Into A Virtual Arcade?
Where Are They Now? A Decade Of Google Products And Deals You've Forgotten About
Google's Brin: Operating Systems Are Toast



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7 Comments

Jonathan Kupferman (URL) said:
I completely agree with Vasanth (I posted something similar on my blog here)
Google entering in the game market (either in-house or via aquiring another company) is simply foolish. Unlike the other mediums which good has fairly cheaply conquered (mail, docs, etc) games require significantly larger workforces and even when done well are a poor place for advertising. Unlike mail or search where people may take the time to read ads, people are generally so entrenched in games that the ads would simply be a nuisance to them.
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