Alicia Keys' Fans Text To Support AIDS Fight

Alicia Keys recently helped raise more than $40,000 for Keep A Child Alive via one of the first text message donation campaigns during a US concert tour, according to a press release.

During Keys' "As I Am" tour, the performer took a few moments out of each concert to show a clip from her film "Alicia in Africa: Journey to the Motherland" and encourage fans to donate $5 by text messaging the word 'ALIVE' to 90999.

The mobile giving campaign proved to be a viable fundraising channel for Keep A Child Alive's efforts to combat the African AIDS Pandemic. "Texting can provide a way to give at that instant when we are moved, rather than later when life takes over," Keys said in a statement.

The fundraising will continue as Keys integrates the mobile giving campaign into social networking channels including Facebook.

 
blog comments powered by Disqus

LiveDaily Weekend Podcast, September 5: Tina Turner, Nine Inch Nails, Slipknot and more

This week's LiveDaily Weekend Podcast features tour, ticketing and music news about Tina Turner, Beck, The Decemberists, Billy Bragg, Uh... continued
Listen now:
 

LiveDaily Song of the Day: The Little Ones - "Morning Tide"

Today's Song of the Day is by The Little Ones. The featured cut is "Morning Tide," which appears on their... continued
Listen now: