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How to write SEO friendly product title and description

2009-04-20 10:06:46

Writing Product Titles

Product titles are the equivalent of the product names as they are listed in the manufacturers printed or electronic catalogs. Because people often use the manufacturer's product name from the printed catalog when searching for a product online, the original manufacturer product name and model number should be included in the product titles. For instance if the manufacturer product name is Sony Cyber-Shot DSL-T7, be sure to use the model number as part of the product title.

Adding Keywords and Keyword Phrase Variations

You should also consider adding search keyword phrases to your product titles where it appears natural. The product mentioned above is a digital camera ("digital camera" is a very popular keyword phrase), so you could change your product title from - "Sony Cyber-Shot DSC-T7" to either: "Sony Cyber-Shot DSC-T7 Digital Camera," "Sony Cyber-Shot Digital Camera - DSC-T7," or "Sony Digital Camera - Cyber-Shot DSC-T7."

Writing Product Descriptions That Sell

Well-written product descriptions serve two purposes. First and foremost, a compelling product description persuades customers to buy a product, and secondarily, it can garner high rankings on the search results pages of the major search engines. When you are writing descriptions for your products, it is important to keep in mind that customers are at a "sensory disadvantage" when they are shopping online since they can only use their sense of sight to evaluate a product. To compensate for this disadvantage, e-commerce Web sites must have compelling product description tailored towards the target audience and excellent product photography, perhaps with multiple views. It's important to bring the product to life on your Web site.

A well-written product description creates a tangible image in the customer's mind of how a product looks, feels, smells, tastes (whatever senses would be important for the user to select the item) and also explains the virtues and benefits of using or owning the product. This description, paired with the customer's imagination, can be far more powerful than the product image alone since it will evoke a feeling and energy about the product that convinces the customer whether or not to click the "buy" or "add to cart" button.

Tailoring Product Descriptions to Your Target Audience

It may be tempting to use the product descriptions supplied by the manufacturer, but these descriptions may use technical language that your average customer might not understand. After all, if these descriptions come out of a vendor catalog, they were probably not written with your customers in mind.

Knowing your target audience helps you determine what tone to use, what style to apply, and whether to be sober, serious, informal or over-the-top. Whatever tone/style you choose, it is important to be consistent with the rest of your site. Make sure that all of the content on your site (product page, informational page, home page, etc.) sounds like it is addressing the same audience. You should also consider extending this writing style to any collateral you use to communicate with potential customers (email, print ads, etc.).

After 350-030 for CCIE voice and 70-236 exchange server configuring 2007, all those IT professionals who are interested in security, should definitely go for 646-204 cisco sales expert or at least 640-863 designing for cisco internetwork services, since this will help them a lot in their 220-602 later. The 640-553 is also very supportive for these IT professionals.

Cellulare o telefonino?

2009-04-20 10:05:26

Quale termine è più corretto usare "cellulare" o "telefonino"?Qui di seguito si riportano le due definizioni di Wikipedia:Cellulare" Il termine cellulare è comunemente usato come abbreviazione di telefono cellulare e sinonimo di telefonino. Prima dell'avvento dei telefoni portatili il termine cellulare era utilizzato in prevalenza per designare il furgone adibito al trasporto dei detenuti. I cellulari erano usati esclusivamente dal Nucleo Traduzioni dei Carabinieri mentre in seguito il trasporto dei detenuti è passato alla Polizia Penitenziaria Nel linguaggio comune si intende per cellulare anche l'automezzo utilizzato dalla Polizia di Stato per il trasporto del proprio personale durante manifestazioni e attività di ordine pubblico in genere."Telefonino"Il telefono cellulare, popolarmente conosciuto come telefonino, è un apparecchio per la comunicazione in radiotelefonia, collegato alla rete telefonica di terra tramite centrali di smistamento, denominate stazioni radio base (BTS), molto spesso dotate di tre o più celle, ciascuna capace di diverse connessioni con gli apparecchi mobili.Il telefono cellulare consente di avere sempre disponibile un collegamento telefonico fino a che l'apparecchio si trovi nel raggio di copertura delle relative frequenze.Esistono diverse categorie di telefonini: monoblocco, a conchiglia, con tastiera scorrevole e Communicator".

Come si evince nessuno dei due termini andrebbe bene perchè cellulare dovrebbe essere associato alla parola telefono (avendo anche altri significati) e telefonino è un termine inventato dal linguaggio comune.

Secondo wordsfinder.com la parola "cellulare" e' ricercata 1,657,499 al mese mentre la parola "telefonino" conta solo 1,133,058 ricerche.

Gli internauti preferiscono di gran lunga, secondo tali statistiche. il termine cellulare al termine telefonino, forse perchè è anche più facile abbreviarlo con cell.Invece se si scrive tel. si intende telefono fisso.

As, the world is becoming global village, the demand of IT certifications is also increasing. In these certifications, 642-901 is the qualifying exam for CCNP which is renowned for WAN networking. The N10-003 is also popular in networking world for Network + certification. IT networking guys are also going for 220-601 exams for their CompTIA A+ certification. In the Microsoft certs, 70-270 and 70-291 are very popular in professionals who are working on windows server 2003 while 70-620 is for configuring Microsoft windows vista client.

Magento on MediaTemple too slow

2009-04-20 10:04:47

As test, we have installed Magento Ecommence Platform on MediaTemple and noticed performance related issues.

The home page takes over 20s to load without any content on it.

We have contacted MediaTemple and this is their reply.

If you have turned on caching, you will only be able to do so much given the configuration of the (gs) shared environment. If you've looked at Magento's forums, latency is a common theme that many people are dealing with -- on many other hosts as well.

I've seen several users modify the code a bit to work in their favor. I have included this as an unsupported technique on increasing Magento's speed. Again, this is not supported by (mt) Media Temple:

http://www.magentocommerce.com/boards/viewthread/5461

http://www.sitepoint.com/forums/showthread.php?t=541440

Unfortunately nothing seems to work. We are going to revert back to the old OsCommerce platform.

The CompTIA released new exam SY0-201 for the validation of systems security. CCNA 640-802 is also very popular in networking guys for the validation of their LANs and WANs techniques along with 642-812 for Switched Networks. In the Microsoft, MCP 70-290 is considering as a first step while 70-640 is guiding configuring windows server 2008 active directory. The 70-649 is the exam for the up gradation of MCSE on Windows Server 2003 to 2008.

ben 10 alien force.com

2009-04-20 10:04:03

This month hero on google trends has been ben 10 alien force.Sounding more Henshin hero every day, Ben 10's spinoff series Alien Force is gaining speed for early 2008.

The fourth season revolves around Ben's last adventures as summer vacation ends. The few plot-centric episodes revolve around the leader of the Forever Knights organization, Forever King, and his plans to deal with the Tennysons himself. He gathers many of Ben's enemies to serve as members of his group, the "Negative 10" to both battle the Tennysons and steal a powerful energy from the Plumber base at Mount Rushmore. Ben eventually defeats the Forever King, destroying the Mount Rushmore faces in the process, though at the end it is implied that holograms are put up on the faces to fool passerbyers.

Ben 10: Alien Force takes place five years after the original series, where a fifteen-year old Ben Tennyson teams up with Gwen, a reformed Kevin, and a group of new young heroes on a mission to find a missing Grandpa Max, and battle a new foe, the DNAliens. In the wake of new foes and perils, Ben will don the Omnitrix once again, now containing new powerful alien forms.

The series is scheduled to air in April with a sneak preview airing during the North American premiere of Ben 10 vs. the Negative 10 on March 9th.

There are many web hosting companies which are offering different range of hosting packages in which webmaster can get free domain names as there promotional offers. These hosting companies are also offering dedicated server services for the sites which required very high bandwidth and space because of their very high traffic.

Checking Adwords Adgroups within Analytics

2009-01-19 07:14:34

Every now and again, you need to check how your Adwrods AdGroups are performing on Google Analytics. So far, I struggled to find a way for white a long time and according to some blogs it was impossible to do.

Just by chance, while I was creating a custom keyword report on https://www.google.com/analytics/reporting/custom_reports_overview I have found that after adding your keyword as main dimension you can add adgroups as sub dimensions.

Hence every keyword is grouped by Adgroups. If you now look for a particular keyword you get all the Adgroups where the keyword is found and you can click on a group to find belongs to.

A good place to get more information on Google Analytics:

http://www.grokdotcom.com/2008/10/16/google_analytics_hacks/

FREE Press releases distribution sites.

2008-11-15 00:02:08

This post has been written by Stephen a dear SEO friend. He loves free press release dot com. I had good results with pressbox and promotionworld. Don't be put off by the quite horrible look of these sites. After all web 2.0 look and feel could be expensive !

www.free-press-release.com
www.e-xl.com
Free Fashion Press Release
http://www.pressbox.co.uk/
www.press-world.com/add
http://www.pr-inside.com/
boingboing.net/suggest.html
www.sanepr.com/submitpressrelease.cfm
EzineArticles.com
searchenginewatch.com
http://www.seo-blog.com/
www.promotionworld.com/submit/submitcontent.html

Webmaster Tools API PHP

2008-10-15 09:23:12

After Webmaster Tools team has released an API for Webmaster Tools, we are working to implement some easy to use PHP 4 and 5 classes and functions to handle the API.

Currently Google provides support only in Java.

If you want to help please get in touch.

Open Source SEO tools for everyone

2008-10-12 06:53:44

After going to the Future of Web Apps (FOWA), I have taken a very important decision. I am going to open my tools and make them publicly available. In return, I am asking you some help to build better, faster and smarter tools.

Google Analytics does a great job to analyze web traffic once visitors have landed to your site, however it doesn’t tell you anything about your competitors and how well they are doing. It says nothing about your page rank, nor suggests you better and more effective keywords or tracks your online presence.

Sorry to break this news to you, you stand no chance in improving your Google score if you just use an analytic tool! This is why many companies hire SEO agencies to have a hassle-free life.

I am not aware of any SEO companies or professionals that have opened their secret and black magic tools to the world. I believe most of the SEO agencies around, especially in the UK, have developed some in-house tools that allow them to charge clients a large amount of money for the usage of these tools. Most of the time, these SEO marketers have very little knowledge of the Search Engine market.

As I come from a technical background and naturally brought into Search Engine Optimization, as I wanted my sites to score higher on Google, I have developed and scoped tools to help me to do my job more efficiently and effectively. Most of the tools have been developed with the help of some fellow developers and have been inspired by understanding and great clients.

I am not kidding, drop me an email and I will be happy to zip my function.php file and send it to you.

How Google PR works from a Google employee

2008-09-29 09:23:49

Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. Google works hard to fulfill the expectations of each and every user, and to do that we need to better understand the pages, the queries, and our users. Over the last decade Google has pushed the technologies for understanding these three components (of the search process) to completely new dimensions.

Understanding pages

Over years we have invested heavily in our crawl and indexing system. As a result we have a very large and very fresh index. In addition to size and freshness, we have improved our index in other ways. One of the key technologies we have developed to understand pages is associating important concepts to a page even when they are not obvious on the page. We find the official homepage for Sprovieri Gallery in London for the Italian query [galleria sprovieri londra], even though the official page does not have either London or Londra on it. In the U.S., a user searching for [cool tech pc vancouver, wa] finds the homepage www.cooltechpc.com even though the page does not mention anywhere that they are in Vancouver, WA.

Understanding queries

It is critical that we understand what our users are looking for (beyond just the few words in their query). We have made several notable advances in this area including a best-in-class spelling suggestion system, an advanced synonyms system, and a very strong concept analysis system.

Synonyms are the foundation of our query understanding work.

This is one of the hardest problems we are solving at Google. Though sometimes obvious to humans, it is an unsolved problem in automatic language processing. As a user, I don't want to think too much about what words I should use in my queries. Often I don't even know what the right words are. This is where our synonyms system comes into action.

Concept identification.

Identifying critical concepts in the query allows us to return much more relevant results. For example, google algorithms understand that in the query [new york times square church] the user is looking for the well-known church in Times Square and not for articles from the New York Times. We don\'t just stop at identifying concepts; we further enhance the query with the right concepts when, for instance, someone looking for [PC and its impact on people] is in fact looking for impact of computers on society, or someone who searches for [rainforest instructional activities for vocabulary] is really looking for rain forest lesson plans.

Understanding users

Our work on interpreting user intent is aimed at returning results people really want, not just what they said in their query. This work starts with a world class localization system, and adds to it our advanced personalization technology, and several other great strides we have made in interpreting user intent, e.g. Universal Search.

Personalization is another strong feature in our search system which tailors search results to individual users. Users who are logged-in while searching and have signed up for Web History get results that are more relevant for them than the general Google results. For example, someone who does a lot football-related searches might get more football related results for [giants], while other users might get results related to the baseball team. Similarly, if you tend to prefer results from a particular shopping site, you will be more likely to get results from that site when you search for products. Our evaluation shows that users who get personalized results find them to be more relevant than non-personalized results.

Another case of user intent can be observed for the query [chevrolet magnum]. Magnum is actually made by Dodge and not Chevrolet. So we present the results for Dodge Magnum with the prompt See results for: dodge magnum in our result set.

Concluding, many queries still don't get satisfactory results from Google, and each such query is an opportunity to improve our ranking system.Google is proud to run a very good ranking system, and its working incredibly hard every day to make it even better.

Facebook can be used for SEO

2008-09-29 09:00:26

Since Facebook announced that the contents of your Facebook profile would become searchable in popular search engines like Google, Live and Yahoo, it’s given us all opportunities to market our profiles and make ourselves stand out in search results.

This site shows some simple ways of helping you optimise the information you have in Facebook for search engines. It brings together some common information about Search Engine Optimisation (SEO) and adds in a bit of flavour for making the information in your Facebook compete well in the major search engines.

Starting last week, you can serve XML sitemaps off apps.facebook.com domain, and notify search engines about changes on your pages. Naturally, this works better for pages that display content without requiring logins. (this goes back to an earlier post i did discussing how facebook wants apps to be visible without having to actually add the app).

The best way to SEO your Facebook applications for the major search engines is to register your site with appropriate services:

* Google Webmaster Central
* Yahoo! Search Site Explorer
* Live Search Webmaster Center
* Ask.com Help for Webmasters

News Feed Optimization, on the other hand, is a bit trickier:

Like Google’s PageRank algorithms, Facebook’s proprietary “FeedRank” (my term) algorithms determine which Feed items are shown to whom and which items are not.
Like Google’s undisclosed PageRank algorithm, the variables that contribute to your Feed item’s FeedRank are unknown to you (and everyone except Facebook).
Like companies dependent on their SEO’d Google PageRank, companies dependent on their NFO’d Facebook FeedRank will experience similar trauma when the algorithm unpredictably or inexplicably changes.

Welcome to the new world of NFO–the new SEO for Facebook marketers. Optimizing your product’s News Feed items is the single most important thing you can do as a marketer on Facebook. Not only should Feed items be designed for optimal conversion, but they should also be invoked by your application in ways that will maximize their distribution.