Whether you know it or not, we ALL work for BGR. Everyone of us, the entire human race, myself included. If elections were held this way, it would take the fun out of cheating!

The process is like a perpetual motion machine. Like water over a rock, it combines the power of statistics with human romantic passion, our creative capacity, and stick-to-it-ness and a slow-but-steady tick-toc timetable that resembles Darwinian change, to permanently etch “Chosen Ones” into the stone tablets of mankind’s Hall of Fame.

Every pop passing out cigars is certain his new baby is destined to be a “Chosen One”. And back in high school we all had at least one future Robin Williams or Joe Montana. As our high school world expands, most big fish in small tanks become just another sardine. Newspapers and social media networks are filled with people in the limelight, they select their own “chosen ones” all the time, but if COR isn’t interested, are sifted out like pebbles in a gold pan. Rising stars shine are all the buzz for a week, month or year, and even if they truly make us marvel, smile or frown, without COR the new car paint and the head-turning shine gives way to a dull, dusty coat of camouflage. Humans are far from omnipotent, we can’t even figure out how Google selects its chosen ones, how can we hope to unravel COR’s Chosen One Selection secret algorithm? If anyone anyone really knew the answer they’d be selling it to us on a daily basis in our spam mail. Isn’t that what Hollywood tries to do with varying success? But Hollywood only refers their CO candidates. They invest, polish, promote, publicize and advertise. But only COR verifies them and canonizes these names as “chosen ones”.

And there are many Darwinian-like factors that fine tune the process. If CO wanna-be’s catch wind of the fact that COR is calling a competitor back fro a second interview, then BOOOOOM”! An exponential explosion of resistance, jealousy, fear and anger that ordinary people will never know or encounter is directed at those chosen few semi finalist trying to weed out the frail as they begin to make their ascent while all of us mortals remained complacent on the ground biding our time. Most spectators are accepting, but the passionate wanna-bes pull out their pins and go down popping as many balloons as they can, based on the common theory that if you can’t rise to the top, you can at least appear respectably tall if you go around chopping off heads.

Let’s look at some actual examples: And since we already brought up this one-name icon, let’s use it again: Santa. He’s been through it all, and like most good heroes, withstood the test of time, the pin pricks, gradually ascending, sometimes with the blessing of organized religions, other times being admonished and outlawed by the same, ultimately being accepted by and transcending organized religions. Remember, it’s easier to get the job at an interview if you don’t look hungry, and Santa like so many other successful COs had the advantage of not giving a flying sleigh about the entire selection process, and being completely consumed with his purpose in life. Despite the wanna-be’s, conflicting special interest groups, Santa’s dedication to his mission caught the attention of GOR and so one day the post person knocked on Santa’s door with a certified letter, and when the man in red saw what it was he tossed it in the round file. “Too busy for this!” he grumbled.

Another syndrome that comes into play is “CO Envy”. A mere mention your favorite CO as perhaps being equal to or greater than another’s favorite CO, has been the basis fervent attacks. John Lennon was famous for saying things that got people angry, and when he said, “The Beatles are bigger than Jesus…” he ruffled a LOT of feathers. The telephone test is a good indicator. Call up anyone and ask the following as a test:

1. What do you think of + (CO first name)
2. What do you think of + (CO last name)

It is a monumental achievement to be recognized by a single name, first or last. And testament to a monopoly if an individual “owns” a first name that is recognized worldwide. Santa being a great example. But Santa’s last name is too common to stand on its own. Commonly spelled “Klaus” Klaus is the # 5681 ranked last name in the United States.

I am working on part II to follow.

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As the premiere search engine around, Google has bragging rights to being the most sought after basis for any website’s popularity. It is the go-to guru on every category imaginable-from corporate stocks to housekeeping-Google knows best.

What many do not know, however, is how to get to the top ranks of Google’s search pages. It is not an easy feat, at least it used to be difficult to even land on the top ten pages of Google’s search rankings. These days, however, a number of technology savvy individuals have discovered a way to put their client’s websites on the Google map. And the system is quite simple, actually-through the use of keywords.

Using the most advanced system has its merits but so does going back to the basics. One secret is backlinks; that is, infusing high ranking pages with a certain number of backlinks that lead site visitors to target sites. Whatever the site’s theme or content is, it pays to know where to inject your links. These links will not only be the lifeblood of your website, and thus, your business, they also serve as the best way to promote your site on a daily basis.

Of course, one has to toe the line when it comes to backlink building. You don’t want to be tagged as a Spammer and banned from a site forever.

Make Your Website Keyword-Rich

One of the most effective ways to make full use of keywords is by creatively filling your website with content that are not just keyword-friendly but keyword-rich as well. You need to optimize your site for web readability and maximize it to make it searchable. Both can be achieved by using keywords to the most ingenious way possible and scattering them across your website.

Not only will these keywords be visible to your customers’ naked eyes, Google spiders and bots will also be able to recognize the keywords as they crawl around your website. When these bots and spiders latch on to your keywords, you are guaranteed a nice, cozy spot at the top of Google’s search page rankings.

However, it is important to note that you should not overload your website with these keywords. All you need to do is place them strategically all across your website, just enough cleverly crafted placement that guarantees you the attention your website sorely needs to rise to the Google pinnacle.

To make your website keyword-rich is one thing; to find the best website developer is another. Jim Davis Inc. can offer you both and so much more. We build your website from the ground up and make sure you land on the first page of Google’s search results. You, the business owner, will be in constant contact with our web developers as you decide on your site’s content-the most important part.

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There are various techniques involved in email marketing services. One of these would be through directly soliciting consumers. To do this, you must get a list of potential customers that you can use for advertising purposes. Another method involves employing an email marketing newsletter to help build that long-term trust with your target audience. The biggest thing you need to avoid is sending unwanted, unsolicited mailings, a practice which is known as spamming. Companies and individuals who spam people by littering their online mailboxes with these messages that don’t do a lot to truly promote a product risk destroying their credibility with the public.

So what can you do to ensure you can launch a successful email marketing campaign? You may need a firm who can provide marketing implementation services that suit your organization. Marketing services can steer clients toward successfully pinpointing audiences that are most likely to listen to promotional pitches. Such firms may also provide the mailing lists that you would use to select potential customers. In addition, you can implement software that eases the burdens of marketing campaigns by helping you in managing, sending, tracking and reporting bulk emails. Again, remember that doing this to those who do not want these mailings is considered to be spamming. You can also use services that will take stock of how your campaign is going by giving you data on how successful your emails were. This is done through link clicks, and such methods.

By utilizing the services of an email marketing company in the UK, businesses can reap the many benefits of online advertising campaigns.

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1. The Best PPC Management Companies: Chop Shops? – PPC Management Companies like “Reach Local” and “Yodle” were created to have highly scalable/repeatable business models, which is great for their shareholders, but not necessarily for their customers.  Repeatable/scalable for them translates into impersonal and inflexible for you.  These firms prey on the naivete of Yellow Pages advertisers.  They specifically target small businesses with a presence in the Yellow Pages, since the utilization of this older (rapidly becoming extinct) form of advertising signals a lack of familiarity with newer and more effective forms of advertising such as internet marketing, and specifically pay-per-click advertising.  This puts their sales reps, often former yellow pages salesman, in the enviable position of proverbially taking candy from a baby.

   These “Chop Shops” know that they are able to offer these less sophisticated customers a lower quality of service and charge a higher price due to their ignorance of the market.  They are not necessarily being dishonest or disingenuous, but rather just charging a higher price than others in the market for a less valuable service.  The interesting thing is that PPC advertising is currently so inefficient at the local level that these chop chops are often still able to deliver positive ROI for their small business owner customers despite their poor PPC management techniques and overpricing.  They are literally succeeding despite themselves!  This does not mean you should use one of these firms, unless of course you don’t mind paying more for less.

   One of the biggest shortcomings of these “chop shops” is their total and complete inflexibility.  Their product focus is so narrow that they are unable to make even minor changes for their customers, even if it would translate into a major improvement in the effectiveness of the campaign.  An example would be the fact that they will not make ANY changes to their customers websites.  They do not offer landing pages, which often have major positive impacts on the rate of site visitors converting to customers, or leads at the very least.  They also do not currently have an offering related to Search Engine Optimization (SEO), or other internet marketing strategies like email marketing, making them less valuable as they are not a full-service, turnkey, internet marketing solution.

2. The Best Pay-Per-Click Management Companies: Computer Nerds? – One of the most common types of PPC management companies are “computer nerds”.  They won’t come out and tell you they are computer nerds, the name of their company will most likely not have the term nerds included in it, but you will know pretty quickly if this is who you are dealing with.  Computer nerds are not bad people, and they certainly do have their place.  I use the term “tongue in cheek” as I have many close friends in this category.  The good news is that they are typically a mild step up from the “chop shops” in terms of the ROI they can generate with the management of your PPC advertising campaign. 

   Computer nerds are not typically the greatest business minds, which means they often do not charge as much for their services, but their lack of experience and training in business makes them less than ideal to manage any form of marketing for your small business.  Computer nerd PPC management companies typically evolve from tech support, computer repair, website design firms, or something non-marketing related.  These type of companies typically became involved with pay-per-click management based on customer demand rather than their true interest, experience, or expertise.  They often find that PPC is more profitable for them than their current business so they modify their shingle to include this in their list of services.

3. The Best Pay-Per-Click Management Companies:  Business Minded Marketeers? – Imagine your online marketing presence being managed by an experienced, successful, small business owner like yourself.  Imagine a PPC management company that learns about your business, your customers, and your competitors, and then tailors a custom online marketing program specifically for your small business and your budget.  These companies are rare, very rare!, but they do exist.  So how does one find such a company?

   One of the best ways to find a business minded marketeer to manage you small business’s PPC advertising campaign starts with an interview.  When you are interviewing PPC management companies you will want to query the ownership of the firms to determine their marketing experience, and specifically their online sales & marketing experience in the context of small business.  Have they run their own small business before?  What did they do to market that business online?  Also, looks for companies that have the terms you are looking for in their URL.  If you are looking for “the best internet marketing company”, look for companies that have the terms, best, internet, marketing, and company included in the name of their company’s website.

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They are the largest dedicated sever hosting company in the world with over 500 employees and they also offer managed hosting and collocation services.

So all that is great, but what does it mean for their customers? Does a big company also mean a good company?

Well, size does have the significant advantage of them being able to offer a very flexible combination of hosting infrastructure and management services.

Also, as a customer of the planet for the last two years I have always been impressed with the level of service I get from them. If ever there is a problem it is dealt with promptly and professionally.

Your requirements can also easily grow or downsize with the planet and they can make seamless adjustments to your account as you go along, without any disruptions to your business or website infrastructure.

They use one of the fastest and most reliable networks available today to ensure the maximum level of speed and efficiency with 25+ gigabits/sec of transit network capacity to 7 Tier 1 backbone networks.

I have also found the prices to be very competitive. There are certainly companies out there that offer dedicated servers at cheaper prices, but it is often true that you get what you pay for. That’s why I have always been very happy with my account at The Planet and have always had no problem recommending them to anyone else.

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• Internet Advertising Reaches $5.5 Billion in First Quarter
• There are now 1.5 BILLION people online (210 million on Facebook alone)
• Your customers have changed the way the shop and buy. Have you changed your strategy?

For small business owners the Internet has proved to be extremely beneficial. Unlike traditional forms of broadcast marketing the Internet provides several advantages that help small businesses reach more potential customers. Often referred to as “non-interruptive,” or “inbound” marketing, internet marketing does not require interrupting your potential customers to get you message across. Quite the opposite actually, search engine marketing is reaching out to those already looking for you!

While traditional advertising requires organizations to spend thousands of dollars on branding and promotional activities, online advertising and effective search engine optimization (SEO) yield better results and can be achieved with a much smaller investment. Moreover, results achieved online offer more lasting benefits than conventional promotions and your return is measurable.

More than 83% of people searching for goods and services begin their search online. Therefore, if a small business can attract just a fraction of these potential customers to its website and convert then into buyers it will increase its revenues significantly.

Internet marketing, which includes SEO and SEM, requires formulating and implementing effective strategies to draw more targeted traffic that can eventually be converted into customers. Although every business must optimize their websites in the search engines, for an e-commerce website it is an ‘absolute must’. An e-commerce site is a website specifically built for the purpose of transacting business online.

Small business enterprises engaged in e-commerce face fierce competition today. To stay ahead of the competition they need to be visible to their audience and quickly draw the attention of prospective customers.

Ranking higher in the search engines is the first major task, followed by a successful branding/PR campaign. Internet marketing is a direct response medium. Branding is important, but improving your site popularity and getting more visitors to your landing pages is much more crucial in the beginning.

For a small business owner to achieve her highest and best return on investment, it is crucial to first formulate a strategy before starting an internet marketing campaign.

Only after a well thought out strategy and budget are in place should you then move forward with your SEO and SEM marketing plan. Never has it been more important to “measure twice, cut once”.

“Internet Marketing Is Your Future. If you don’t like change, you’re going to like irrelevance even less.” –General Eric Shineski, former Chief of Staff, US Army

5 Steps to Online Marketing Success:

1. Know your Audience. This is the most important task since your entire internet marketing campaign is directed towards your niche audience. If you fail to know your audience you will target the wrong people and subsequently lose business. Keeping your ear to the ground and doing a little research will help you find the right strategy and make good decisions from the outset.

2. Set a Goal. Unless you have a well-defined goal, you won’t have any direction. As Tony Robbins writes, “it is no use climbing to the top of the ladder only to find out your ladder is leaning against the wrong house.”

Once you have your goals clear and know your desired outcome you can choose the optimal amount of resources and channel your efforts in the right direction. The budget for small business marketing can be estimated once the goal is set.

Goal Setting Questions to Answer before you begin:

1. How many visitors do I need to get to my site to reach my financial goals? How many am I getting now? * What is a good “Click Through Rate” for my industry? * Are my website pages, products and services properly optimized on my site before I begin an off site campaign? * What should I consider a successful return on investment? * What percentage of my online marketing plan will be “organic,” or natural and what percentage will be paid search (i.e. Google AdWords PPC)? This is an extremely important question to consider as it will determine the specific internet marketing initiatives you will take. See number 3.

2. Select the right SEO techniques. There are several SEO techniques that will prove helpful for your internet marketing efforts. A mix of various techniques is necessary to have a balanced SEO campaign. Basic SEO will include a balanced combination of Niche Directory Submissions, Social Media Marketing, On Page optimization through effective Meta title and description tags, great SEO content, a working internal link structure and a site map to name just a few.

Other important techniques include link building campaigns and excellent Press Release and article marketing strategies.

3. Very important, don’t forget to monitor your competition! Google your keyword search terms and see who ranks highest for your competition. Then, review their sites in detail to see what you can learn.  What are they doing that you are not?  How is their site different from yours? What keywords do you notice are being used the most?

Figure out what’s working for them and where can you make changes to your strategy to achieve similar results. Hint: Use Alexa and other traffic/competitive measurement tools to check up on your competition.

4. Measure the Results. Without measuring the results and properly analyzing how your website is performing you won’t know if your marketing efforts are bringing positive results.

However, keep in mind it can sometimes take 3 to 6 months to get tangible results from an organic online advertising and marketing campaign. Measuring the results periodically will help you identify if anything is wrong in your strategy or if you need to intensify your campaign.

Keep what works, change what doesn’t. Simple

5. Make proper adjustments. After measuring your results to determine what’s working and what’s not you will need to make adjustments. Again, internet marketing is a direct response medium and A/B testing is crucial for success.

Make changes to improve your results. This will be an ongoing process, not a one time deal. Google, Yahoo and even the smaller search engines continually change their search algorithms. So, what worked one month may not work as well the next month. Simple testing and making minor adjustments when needed will keep you ahead of the curve.

Now, more than ever you need to have an effective Internet Marketing campaign in place. Traditional advertising continues to lose market share while online marketing continues to grow at a staggering pace.

21st Century Marketing: The Rules Have Changed. Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”

-Seth Godin, International NY Times bestselling author of more than a dozen marketing books.  

If you’re not making excellent use of your online opportunities, I can assure you that your competition is or soon will be. Stay on top of your game by following the ideas outlined in this article lead your company to new heights this year.

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The success of this marketing technique will greatly depend on the number of views in YouTube that your promotional video will receive. The more views it has, the higher it will rank in YouTube and Google. And the higher it ranks, the more views and mileage it will receive.

To increase YouTube views for your marketing video, you may need to make a little investment of buying views. This initial investment will boost your promotional video’s popularity and generate more viewership from your intended market. What you need to aim for is for it to be included on listings like search results and most viewed lists. If this happens, more people will be watching your video, which means more customers for your business.

Posting a video alone will not guarantee profit. You have to know how to increase YouTube views for your video for it to become popular and receive more comments, subscribers and ratings. Once this happens, this is when profit will start to come in for your business.

As with all marketing strategies, success is measured through the number of people that the medium reached. What’s good about YouTube is that this can be easily quantifiable; as your YouTube views increase, so does your profit

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The basic premise behind PPC search engine internet marketing is the idea that search engine users are entering targeted search terms or keywords into the SE interface looking for information that is relevant to a merchant’s products or services. The focus of the search is particularly important and relates to the level of targeting that an advertiser wants to hone in on to make their campaigns effective. The more targeted a user’s search is the more chance that the marketer will make a sale if that user clicks through to their website.

The cost of pay per click advertising seems low to the uninitiated, with some clicks valued at only $0.10 in many instances. However, there are many popular search terms that can cost upwards of $10 for a click on the first page of the search results and even with the lower priced clicks the volume of clicks that can accumulate over time can mean that the cost rises quickly. For low priced products, particularly information products, the return on investment can prove to be very low in some instances.

Because of these factors there is a lot of stiff competition for the top spots and the cheaper clicks with advanced strategies and deep pockets coming into play among the top dogs in the business. In particular, it is now common for PPC marketers to use complex software to spy on their competition and see the kind of campaigns that they are running. Some of these software programs are available to the general public. Some, like PPC Web Spy published by Bryxen Software are available free with the option to upgrade to a premium subscription and some are more prohibitively expensive. For example, PPC Bully 2.0 recently released for over $1000 and was sold out with over 1000 marketers quickly grabbing the rights to use the software.

WIth increasing competition it is important that new internet marketers experimenting with PPC realise that simply building Adwords on the fly is not a safe strategy. Lots of market and keyword research as well as competitor analysis is required. And it is often good to know that you have large reserves of money available to fund testing and improvement to get the most benefit from this form of promotion.

If you want to make money online with PPC search engine internet marketing it is advisable above all to gather all the information you can and participate in extensive training before embarking on the challenge. This is not to say that you shouldn’t pursue it at all. It can be very profitable. It’s just important with PPC search engine internet marketing to make sure you do it right.

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