FOLDEN eMarketing Blog

Optimizing Twitter Accounts for Search Engines

FOLDEN.INFO — Fri, 03 Jul 2009 23:54:47 +0000

There are some reasons to optimize Twitter activities. Twitter is popular and searchable by its own search engine, there are tools that rely on Twitter and realtime search engines searching for content at the social web. Now Google lists Tweets within the search results, Mashable reports. Too, at advanced features Google has an option to [...]

Official Search Engine Optimization Guide by Google

FOLDEN.INFO — Fri, 03 Jul 2009 21:24:50 +0000

No other internet marketing issue is discussed more than search engine optimization and this especially related to Google. To those who missed it, Google has released an official guide with an introduction to seo at the webmaster blog. To experts this will be nothing new. But to those who want to optimize websites by themselves [...]

New PR Service with Social Media Releases

FOLDEN.INFO — Fri, 03 Jul 2009 14:05:28 +0000

Pressehof.com is a new free pr service, which, too, includes social media releases to become adopted by bloggers and others. Pressehof.com is the new english spoken version of Pressehof.de, an already established german spoken pr service. Directory Sources: Public Relations

Marketing Review of the Directory Update in July

FOLDEN.INFO — Thu, 02 Jul 2009 13:36:21 +0000

The directory update July contains the topics Internet Marketing and Advertising, Online Payment and Digital Media Innovations. Below follows a brief analysis of trends and new applications. Internet Marketing and Advertising Sentiment analytics within the reach of social media and news monitoring in the reach of reputation management and social media marketing as well as the analysis [...]

Mobile Development Resource with Mobile Device Data

FOLDEN.INFO — Tue, 30 Jun 2009 12:23:06 +0000

The mobile internet is evolving fast and it will be of a similar importance as the web. This gives reason to become aware of the preconditions to develop mobile internet services. A primary problem in this market is the variety of devices, which is characterized by different pre installed programs and various display formats. mobiForge is [...]

Brand and Media Monitoring with Sentiment Analytics

FOLDEN.INFO — Mon, 29 Jun 2009 14:19:58 +0000

The webbased service Sentiment Metrics combines brand monitoring with sentiment analytics to analyse the intention of posts and to determine important news. The service analyzes both mainstream media at the internet and especially the social web. The data becomes visualized to make trends viewable. Furthermore the application has integrated collaboration features to share and discuss [...]

Initiative for a faster Internet by Optimization of Web Design

FOLDEN.INFO — Fri, 26 Jun 2009 00:24:51 +0000

Google has startet an intiative on the improvement of the performance of homepages and applications by code optimization. The performance of websites is a key factor for success. At the project homepage of the initiative tutorials and a forum are available. Let’s make the web faster Directory Sources: Homepage Design

Corporate Experts talk about Twitter Usage

FOLDEN.INFO — Thu, 25 Jun 2009 23:11:20 +0000

A MediaPost article reports some interesting facts about corporate usage of Twiiter, which are gathered at the OMMA Social conference. The mentioned cases do range from connecting with customers and promoting new food products to the fast solving of a network outage within the network of a broadcaster.. Pro Twitterers Share Their Secrets Directory Sources: Social Media

Yahoo offers new Banner Advertising Service for SME

FOLDEN.INFO — Wed, 24 Jun 2009 15:32:43 +0000

Yahoo has launched a new advertising service dedicated to small and medium sized enterprises, which is part of the Yahoo services for small businesses. The service called Yahoo My Display Ads enables advertisers with small budgets to place display advertising within the Yahoo network. For the creation of advertising media Yahoo cooperates with Adready, an [...]

Widget Generator to create Commercial Widgets

FOLDEN.INFO — Wed, 24 Jun 2009 13:23:29 +0000

Produle is a new webbased service to create commercial widgets based on the flash format. The service is targeting business customers and available in a free and various premium versions. The comprehensive features are introduced by a clear slideshow. Directory Sources: Widgets

Website Optimization and Personalization

FOLDEN.INFO — Wed, 24 Jun 2009 13:05:53 +0000

Amadesa has launched a webbased website optimization and personalization service. The service is dedicated to improve the website performance and engagement to increase sales or improve other conversion targets. The service provides a complete marketing suite for website optimization, which includes several modules. Amadesa enables testing and includes tools to improve the overall performance by personalization. [...]

Behavioral Analytics Solution for Publishers and Advertisers

FOLDEN.INFO — Tue, 23 Jun 2009 19:40:33 +0000

Demdex is a webbased service offering behavioral and demographic analytics to publishers, advertisers and agencies. The service is targeting the competitive internet advertising market by offering tools primarily to publishers to deliver advanced data to improve the value of their inventory. At the same time Demdex is on online marketplace to exchange such data by [...]

Reputation Management with PeoplePond

FOLDEN.INFO — Tue, 23 Jun 2009 19:26:44 +0000

PeoplePond is a reputation management service, that similar to the formerly introduced service of TrueReputation has search engine marketing components to optimize the placement of own original information on the social web and the internet in favor of third party information. Further primarily key components of the service are profile aggregation for the central administration of [...]

Marketing Research on Using Twitter

FOLDEN.INFO — Mon, 22 Jun 2009 16:10:22 +0000

The marketing research service Marketing Experiments has examined the possible usage of Twitter for business purposes. At first the structure of the audience has been analysed. As controversial reports have been published lately about very diverse usage patterns, this has been an important point. Whereas there are most different types of users by different degrees of [...]

TrueReputation combines Reputation Management and Search Engine Marketing

FOLDEN.INFO — Fri, 19 Jun 2009 18:01:15 +0000

TrueReputation is a new service for professional reputation management within the social web and the internet at all. The service combines the management of social media profiles with social media monitoring and search engine marketing. Especially the latter is an interesting and important feature, because contributions to social networks may reach a good position within [...]

Brand Monitoring with Sentiment Analysis

FOLDEN.INFO — Fri, 19 Jun 2009 17:46:03 +0000

A new social media monitoring solution with sentiment analysis to analyse the intention of posts within the social web has been launched by Teragram, a company specialized in speech applications. The Teragram Sentiment Analysis Manager is a especially designed to analyse product reviews and recommendations. The application finds and analyses social media content in realtime and [...]

Open Semantic Web Tag for SEO and Applications

FOLDEN.INFO — Fri, 19 Jun 2009 17:32:59 +0000

A group of internet companies has launched a new semantic tag format to improve the indexing by search engines and to enable the exchange of relevant content. This approach targets shortcomings of common tag systems, which might be reasoned by the complexity of languages exemplarily shown by ambiguities. Common Tag is an open project, which is [...]

Mobile Commerce Data

FOLDEN.INFO — Wed, 17 Jun 2009 18:28:23 +0000

eMarketer has summarized some interesting data about the mobile commerce channel within an article. Whereas only about 5 % of mobile users do use this channel for purchases, there is a lot of trust. About 26 % of mobile users feel very secure and 45 % think the mobile channel is secure. This research is equivalent [...]

Marketing Research on the Optimization of eCommerce Sites

FOLDEN.INFO — Wed, 17 Jun 2009 10:31:06 +0000

The marketing research service MarketingExperiments has published the results of a webinar on the optimization of ecommerce sites. Subjects of the research have been marketing strategies to improve the reach of websites and to improve the conversion rates to increase earnings. The publication contains tactics and case studies as well as testing methods. In the following [...]

Video Stream: The Future of Media Forum

FOLDEN.INFO — Tue, 16 Jun 2009 19:31:05 +0000

“I want Media”, an aggregator of new media news, hosted a forum called “The Future of Media” in the beginning of June. The event, in which some well known experts and founders participated, has been streamed live into the internet and is now available by a recorded video stream. In the following is the recorded show, [...]

Internet Media is going to the TV Screen

FOLDEN.INFO — Sun, 07 Jun 2009 12:52:08 +0000

With this post about internet media at television and media convergence a brief break will happen. You may expect the next posts at this blog 16. / 17. June. If you have just visited this blog for now, meanwhile you may have a look at the directory FOLDEN.INFO with above 1000 internet marketing and new [...]

Mobile Marketing is Growing

FOLDEN.INFO — Fri, 05 Jun 2009 18:53:07 +0000

Mobile marketing according to research by the Mobile Marketing Association is growing. Even in this difficult economical time the budgets on mobile marketing become bigger just like internet marketing spendings but opposing to marketing expenses in general. The MMA expects a growth of 26 % this year. The current market share of mobile marketing is [...]

The Search Engine Bing and Google Wave

FOLDEN.INFO — Fri, 05 Jun 2009 18:39:50 +0000

Nearly at the same time Google and Microsoft have announced or introduced new promising products. Who is aware about the value of public relations probably does not think about happenings by chance. Bing is the name of the new search engine by Microsoft. The first view is surprising, because of a nice image. The image, which [...]

Video Advertising Format with Non Linear Storytelling

FOLDEN.INFO — Thu, 04 Jun 2009 22:18:21 +0000

Tremor Media, a video advertising network and solution provider, has introduced a new interactive video advertising format. The new application is called vChoice and uses interactivity enabled by overlays to supply various options for further additional information after an introductory pre roll video clip. Similar to non linear storytelling the supplied options may offer further [...]

Web Metrics are a Growth Market

FOLDEN.INFO — Thu, 04 Jun 2009 22:07:14 +0000

According to a study by Forrester Research web metrics are a growth market MediaPost reports. Spendings on web analytics applications will double within the next 5 years. The reasons are new requirements by new advertising media means like web applications and new market participants in the range of small and medium sized websites. Web Analytics Marketing [...]

Marketing Review of the Directory Update in June

FOLDEN.INFO — Tue, 02 Jun 2009 21:44:51 +0000

The directory update June contains the topics Internet Marketing and Advertising, Mobile Internet and Telecommunications. Below follows a brief analysis of trends and new applications. Internet Marketing and Advertising An internet trend and demand are improved targeting technologies and media tracking applications for controlling. To serve this demand established service providers do improve their services and new [...]

New Social Media Studies

FOLDEN.INFO — Fri, 29 May 2009 17:01:25 +0000

Two new social media studies have been mentioned by Research Brief. One has researched the importance of Twitter for businesses and the other the relationship of social networking and shopping behaviour. There have been controversial news about Twitter lately. The positive news has been the exponential growth and the negative news a low retention rate of [...]

Study about the Online Classifieds Market

FOLDEN.INFO — Fri, 29 May 2009 15:36:18 +0000

PEW Internet has published a study about the US market of online classifieds. The usage of online classifieds has increased about 100 % during the last four years. Online classifieds now are visited by about 50 % of internet users and by about 10 % every day. Classifieds are an essential part of the newspaper business. [...]

URL Shorteners and Search Engine Marketing

FOLDEN.INFO — Thu, 28 May 2009 13:19:05 +0000

Search Engine Land, a service with expert information on search engine marketing and optimization, has analysed url shorteners, services to shorten long url’s, regarding the benefits and effects in relationship to search engines and other useful features. The most important factor regarding search engine marketing is the form of redirect, which informs the search engines [...]

Marketing at the Realtime Web

FOLDEN.INFO — Wed, 27 May 2009 14:18:31 +0000

An AdWeek article analyses new internet marketing needs in the time of the realtime web and mentions several internet advertising examples. There is no doubt, that this trend needs to become an integral part of various internet marketing activities. People, profiles, messages and reactions have become new targeting objects instead of specific internet pages. This requires [...]

Demographic Website Analysis and Behavioral Targeting

FOLDEN.INFO — Tue, 26 May 2009 16:11:24 +0000

Navegg is a new service offering demographic analysis of the website audience. Demographic analysis is a trend topic primarily reasoned by new targeting opportunities by social graphs produced at the social web. Navegg is an innovative service with a different approach, which is in private beta actually. Navegg is using a proprietary network to identify demographic [...]

The Top 25 Advertising Networks

FOLDEN.INFO — Tue, 26 May 2009 15:51:22 +0000

comScore has released an up to date list of advertising networks of the highest reach in the US. At first sight it is apparent, that the Google Ad Network, which is often described as a monopol, is ranked on the third position. This gives another view to this discussion. But the most remarkable annotation regarding [...]

Website Usability Test and Optimization by Tracing

FOLDEN.INFO — Tue, 26 May 2009 15:40:42 +0000

RobotReplay is another website usability testing service, which is similar to the lately introduced service of Clixpy. RobotReplay records the movements of users on a website and delivers a video to watch the occurences. By this the flow of the user sessions become visible to become aware of interesting parts of a website or navigational difficulties, [...]

Personalization of Display Advertising and Marketing Automation

FOLDEN.INFO — Mon, 25 May 2009 17:42:16 +0000

Teracent is a solution provider of internet display advertising. The solution integrates up to date technologies like retargeting and is enabling advanced targeting up to personalized advertising and the automated campaign optimization by intelligent processes. The creation of the advertising media happens in a couple of steps. At first the various parts of an advertising unit [...]

Framework to easily create Browser Add Ons

FOLDEN.INFO — Mon, 25 May 2009 17:19:50 +0000

The Mozilla Labs, part of the Mozilla Foundation well known for the Firefox browser, has introduced a framework for the easy creation of browser add ons. This framework enables the creation of browser add ons without comprehensive programming knowledge by using web standards like html, css and javascript. This is an interesting application as well [...]

Video Marketing Service targets the Social Web

FOLDEN.INFO — Fri, 22 May 2009 14:35:05 +0000

sharethrough is a new service for the distribution of commercial videos at social media networks. Unfortunately there is only a few information available at the website. But the service is targeting advertisers and social networks, which makes it a network to place video adverts or commercial videos at websites of partners. Opposite to common video advertising [...]

Microsoft launched Content Advertising Network

FOLDEN.INFO — Fri, 22 May 2009 14:04:25 +0000

Microsoft has enhanced its internet advertising services by adding a content advertising network. This service is integrated into Microsoft adCenter (s. link “Expand your ad reach”) and enables publishers to participate. Too, the service is available on a particular website with information for publishers. ClickZ reports that the Microsoft Content Network has been tested in beta [...]

Mobile Shopping Study

FOLDEN.INFO — Thu, 21 May 2009 00:02:56 +0000

Pricegrabber.com, a comparison shopping service, has conducted and published a study on mobile shopping. About 3900 consumers have participated in March 2009. The study surveyed the up to date mobile consumer behavior and is making forecasts about the future usage. Mobile Internet Shopping Trends Directory Sources: Business Networking, Document Sharing - Market Studies, Research

Web Usability Test by Website Tracing

FOLDEN.INFO — Wed, 20 May 2009 13:10:32 +0000

Clixpy is a web usability testing tool, which is easy to install by a simple code. Clixpy is recording the movements of website visitors (tracing) and is making these recordings available by video. Website owners now are able to analyze problems, which may become visible by retarding or discontinuance. There is a demo test of the [...]

Social Media Advertising Best Practices

FOLDEN.INFO — Tue, 19 May 2009 15:04:06 +0000

The IAB has released best practices on social media advertising, which follows closely to the “Social Media Metrics” (s. blog post). The “Social Advertising Best Practices” do include definitions and recommendations, examples and especially information about the sensitive issue of data protection and privacy. The following links refer to the press release, the website and direct download [...]

Up to Date Report on the Social Media Segment

FOLDEN.INFO — Tue, 19 May 2009 13:42:12 +0000

Netimperative has released a report about the up to date developments at the social media segment. The report includes an overview of services, expert articles and opinions as well as guides and case studies. Netimperative Sector Report: Social Media in 2009 Directory Sources: Business Networking, Document Sharing - Market Studies, Research

Microblogging Service for Internet Professionals and Webmasters

FOLDEN.INFO — Mon, 18 May 2009 21:11:42 +0000

SPNbabble is a new vertical microblogging service dedicated to internet business and webmaster topics. The service integrates an interesting and broad bundle of networking tools. This starts with OpenID to register and the integration of the OpenMicroBlogging protocol to connect with other microblogging and social networking services. So one may exchange messages with Tumblr and Twitter [...]

Video Advertising Solution with Targeting

FOLDEN.INFO — Mon, 18 May 2009 13:11:35 +0000

Audiantis is an internet video solution provider supplying solutions for portals, ecommerce and video advertising. The solutions have various targeting opportunities, which are based on the proprietary and patented riss 2.0 (Realtime Interactive Streaming Services) technology. The riss 2.0 technology enables to reach various target groups within shopping destinations and websites as well as with the [...]

Europe gets new Mobile Internet Platform

FOLDEN.INFO — Sun, 17 May 2009 23:38:56 +0000

The European Commission has choosen two providers of satellite services to build a european wide mobile satellite platform. By this innovative technology a couple of targets will be reached, which include the general availability of high speed internet access in rural areas and a european wide homogeneous network. Too, this will lead to a new [...]

Guidelines on the Measurement of Clicks

FOLDEN.INFO — Thu, 14 May 2009 13:28:52 +0000

The IAB has released the “Click Measurement Guidelines” as part of its initiative on Measurement Guidelines, which define industry standards. The “Click Measurement Guidelines” define the the click itself as an action or activity and the evaluation of such an action as a valid click opposed to unvalid and fraudulent clicks. Click Measurement Guidelines Directory Sources: Online [...]

Enterprise Communications is of increasing Importance

FOLDEN.INFO — Thu, 14 May 2009 12:48:22 +0000

An up to date study about enterprise communications shows an increasing importance and evaluation of communicative instances within companies. These are the results of “The Rising CCO”, a semi anually conducted study, which indicates the importance by the relationship of communication entities like marketing and public relations and the enterprise leadership. Enterprise communications becomes more [...]

Social Media Usage in Europe

FOLDEN.INFO — Tue, 12 May 2009 23:45:53 +0000

ComScore released up to date data about the usage of social media and social networking sites in Europe. According to the press release 211 of 282.7 million europeans above 15 years are visiting social networking sites. This is about 75 percent. The following press release gives an overview of the usage within particular countries. Tuenti Most [...]

Business Intelligence on Internet Advertising

FOLDEN.INFO — Tue, 12 May 2009 21:28:36 +0000

Alt Search Engines, a blog about new search engines, has reported about two advertising related advertising intelligence services. Yureekah is offering competitive intelligence on advertising media and advertising space, which actually covers the USA, UK, India and UAE. By searches for brands, keywords, size and publishers the search engine either displays advertising media or related publications [...]

Search Behavior of Mobile Users

FOLDEN.INFO — Tue, 12 May 2009 16:44:57 +0000

Google has published the results of a study about the search behavior of mobile users. Surprisingly the results show, that the search behavior of mobile users is most similar to the web usage of search engines regarding the number of keywords within a query and the length of phrases. This behavior is most similar for [...]

Marketplace for Internet Video Advertising

FOLDEN.INFO — Mon, 11 May 2009 14:38:02 +0000

VidAds is an online market place for advertising in internet video. Publishers may sell and advertisers may buy advertising space within videos. VidAds is describing itself as an “Social Online Video Advertising Platform”, which refers to the way advertising space is traded. This happens by direct negotiations between advertisers and publishers opposite to the common [...]