E Books for Everyone

Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

noreply@blogger.com (downloadebooks) — Tue, 07 Jul 2009 22:38:20 PDT

By Adrian Ryans
Wiley ,2009
ISBN: 0470742976

Introduction

Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets.

By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals.

Ultimately, the insights gained from this book will lead to better and more profitable business decisions.

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Schaum's Quick Guide to Writing Great Short Stories

noreply@blogger.com (downloadebooks) — Wed, 01 Jul 2009 03:08:43 PDT

by Margaret Lucke
Schaum's Outlines
ISBN: 0070390770

Introduction

This guide to writing compelling, memorable short stories gives you all the essentials without wasted words. It tells you how and where to get ideas, how to establish and sustain excitement, how to create live, colorful characters, and how to plot, develop and bring home your story. It even includes exercises to help you perfect your story-telling skills. Full of tips and techniques that work, it makes an indispensable, reliable collaborator. You'll find it ideal whether you're studying alone or supplementing a creative or fiction writing course, conference or workshop.

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The Great Life Makeover: Weight, Mood, and Sex

noreply@blogger.com (downloadebooks) — Tue, 05 May 2009 21:30:25 PDT

By Daniel Monti, Anthony Bazzan
ISBN: 0061435406
272 pages

Introduction
These stories are typical of those we hear from the men and women we see at the Jefferson-Myrna Brind Center of Integrative Medicine at Thomas Jefferson University and Hospital. Our patients seek our help because their lives are not the way they used to be . . . or the way they want them to be. Their sex lives are shot. They’re gaining weight and getting flabbier. They’re tired and stressed out. And they’re determined to do something about it.

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Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism

noreply@blogger.com (downloadebooks) — Tue, 05 May 2009 21:20:10 PDT

By Kevin Phillips
Penguin (Non-Classics),2009
ISBN: 0143114808
352 pages

Introduction

In his acclaimed book American Theocracy, Kevin Phillips warned of the perilous interaction of debt, financial recklessness, and the spiking cost (and growing scarcity) of oil— warnings that are proving to be frighteningly accurate. Now, in his most significant and timely book yet, Phillips takes the full measure of this crisis. They are a part of what he calls “bad money”— not just the depreciated dollar, but also the dangerous attitudes and the flawed products of wayward mega-finance. His devastating conclusion: In its hubris, the financial sector has hijacked the American economy and put our very global future at risk—and it may be too late to stop it.

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The Work form Home : Handbook

noreply@blogger.com (downloadebooks) — Thu, 12 Mar 2009 20:58:52 PDT

Flex Your Time, Improve Your Life
By Diana Fitzpatrick & Stephen Fishman
ISBN-13: 978-1-4133-0701-6
First editon 2008

Introduction
Does the prospect of working from home sound too good to be true? Well, it shouldn’t. This book will show you how almost anyone can restructure or change their working life so that they can work at home, either full or part time, for an employer or as a freelancer.
This major life change may take patience, creativity, and a little sacrifice. But before long, you could be commuting from the kitchen to your home office, a cup of coffee in your hand and the sun shining through your window. We’ll explain:
• what type of personality traits will help you succeed as a teleworker
• whether your current job can really be done from home, and
• how to convince your employer that teleworking is a great idea for both you and the company.

And, if you can’t or don’t want to stay at your current job, we’ll show you how to either:

• look for a job that you can turn into a work-at-home opportunity
• strike out on your own as a home-based freelancer, or
• find an advertised work-at-home job that suits your experience and needs.
This book gives you the nuts and bolts of what it takes to make it as a teleworker. Regardless of your skills, work experience, or background, you can do it, and this book can help you.

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Business the Bill Gates Way: 10 Secrets of the World’s Richest Business Leader

noreply@blogger.com (downloadebooks) — Wed, 11 Mar 2009 22:37:59 PDT

By Des Dearlove
ISBN: 081447036X
Pages: 184

Introduction

From computer nerd and Harvard drop-out to the world’s richest business leader? That’s the incredible path of Bill Gates.Business the Bill Gates Way tells his story, reveals the entrepreneurial brilliance that is the driving force behind Microsoft’s awesome success, and discloses 10 key business secrets of the ultimate computer geek–and formidable businessman.Readers will learn about: Bill’s early obsession with computers, his utter devotion to…software, his demanding management style, his incredible focus, how he anticipates market challenges and creates dominant brands, how he inspires loyalty and devotion from employees as well as customers, and much more.Business the Bill Gates Way is part of a new series that charts the rise of business superstars Gates, Jack Welch, Richard Branson, and Rupert Murdoch. The Business Way Series looks at their deals, schemes, and dreams, revealing how each planned his career, crushed his competitors, and ended up on top. It supplies both a valuable insight into the ingredients of success and a concise source of important lessons for the next generation of winners.

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Why Are There So Many Banking Crises?

noreply@blogger.com (downloadebooks) — Thu, 05 Mar 2009 23:16:22 PST

The Politics and Policy of Bank Regulation
By Jean-Charles Rochet
Princeton University Press,2008
ISBN: 0691131465

Introduction

Almost every country in the world has sophisticated systems to prevent banking crises. Yet such crises--and the massive financial and social damage they can cause--remain common throughout the world. Does deposit insurance encourage depositors and bankers to take excessive risks? Are banking regulations poorly designed? Or are banking regulators incompetent? Jean-Charles Rochet, one of the world's leading authorities on banking regulation, argues that the answer in each case is "no." In Why Are There So Many Banking Crises?, he makes the case that, although many banking crises are precipitated by financial deregulation and globalization, political interference often causes--and almost always exacerbates--banking crises. If, for example, political authorities are allowed to pressure banking regulators into bailing out banks that should be allowed to fail, then regulation will lack credibility and market discipline won't work. Only by insuring the independence of banking regulators, Rochet says, can market forces work and banking crises be prevented and minimized. In this important collection of essays, Rochet examines the causes of banking crises around the world in recent decades, focusing on the lender of last resort; prudential regulation and the management of risk; and solvency regulations. His proposals for reforms that could limit the frequency and severity of banking crises should interest a wide range of academic economists and those working for central and private banks and financial services authorities.

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Project Management in New Product Development

noreply@blogger.com (downloadebooks) — Thu, 05 Mar 2009 22:16:34 PST

By Bruce T. Barkley
McGraw-Hill Professional,2007
ISBN: 0071496726
397 pages, PDF , 1.2 MB

Introduction

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.
Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:
• The first integrated treatment of project management and new product development designed for modern, globally oriented firms
• Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
• 150 informative tables, figures, and graphics

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eXtreme Project Management

noreply@blogger.com (downloadebooks) — Mon, 16 Feb 2009 18:35:58 PST

Using Leadership, Principles, and Tools to Deliver Value in the Face of Volatility
By Douglas DeCarlo
ISBN: 0787974099
560 pages

Introduction

Today’s new breed, eXtreme projects are different. They feature high speed, high change, high complexity, high risk, and high stress. While traditional projects follow the classic model of ready, aim, fire, eXtreme project managers succeed by shooting the gun and then redirecting the bullet while not loosing sight of their moving target. eXtreme Project Management provides a practical guide for leaders working under high risk and high pressure while producing the desired bottom-line results. Based on Doug DeCarlo’s extensive experience in working with more than 250 project teams, his eXtreme project management model is built around an integrated set of principles, values, skills, tools, and practices proven to consistently work under conditions of rapid change and uncertainty. eXtreme project management is based on the premise that you don’t manage the unknown the same way you manage the known. It’s a people-centric approach to high performance that makes quality of life a fundamental part of the project venture.

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The Art of War for Security Managers

noreply@blogger.com (downloadebooks) — Mon, 16 Feb 2009 18:35:13 PST

10 Steps to Enhancing Organizational Effectiveness
By Scott Watson
Publisher: Butterworth-Heinemann
200 Pages
ISBN: 0750679859

Introduction

The classic book The Art of War (or as it is sometimes translated, The Art of Strategy) by Sun Tzu is often used to illustrate principles that can apply to the management of business environments. The Art of War for Security Managers is the first book to apply the time-honored principles of Sun Tzus theories of conflict to contemporary organizational security.
Corporate leaders have a responsibility to make rational choices that maximize return on investment. The author posits that while conflict is inevitable, it need not be costly. The result is an efficient framework for understanding and dealing with conflict while minimizing costly protracted battles, focusing specifically on the crucial tasks a security manager must carry out in a 21st century organization.

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The Naked Truth: A Working Woman's Manifesto on Business and What Really Matters

noreply@blogger.com (downloadebooks) — Sun, 15 Feb 2009 21:21:52 PST

By Margaret A. Heffernan
ISBN: 078797143X
288 pages
PDF , 1 MB

Introduction

n this provocative book, Margaret Heffernan, former CEO and Fast Company contributor, fuses her own experience with that of hundreds of women to identify the biggest challenges and the best solutions that women face today. From VPs of Fortune 100 companies to entrepreneurs to women just starting their careers, she traces the patterns and themes underlying women's power, choices, love, sex, money, and many other vital topics for working women. Without sugar-coating the facts, preaching, or oversimplifying, she offers solutions and shares the truth about the working world: women's choices are limited, you can't have it all, women do work differently from men and, yes, it is possible to find success amidst all of this and feel good about it.

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The Naked Trader

noreply@blogger.com (downloadebooks) — Sun, 15 Feb 2009 21:13:37 PST

By Robbie Burns
ISBN: 1897597452
276 pages
Harriman House

Introduction

In this revealing new book, top trader Robbie Burns cuts through the jargon to give you the lowdown on the strategies you need to make money from share dealing.Robbie, aka the Naked Trader, is an expert and highly entertaining guide to the sometimes baffling world of the stock market.In between cups of tea, rounds of toast and the occasional ‘cuddle’ with Mrs Naked Trader, he describes the straightforward techniques that have enabled him to succeed in the markets and escape the rat race.The book kicks off with the basics such as: the best websites, magazines and newspapers to look at; the kit you need to get cracking; and some key tips for choosing a broker. Robbie then gives you the essential techniques for picking the good shares and, just as importantly, avoiding the bad ones, and finishes up with some more advanced topics like how to make money even when shares fall. Along the way you also get the chance to spend a day with the Naked Trader with an exclusive extract from his private (and revealing) diary. Throughout, everything is explained in plain (sometimes too plain! – Ed) English and with a sense of humour, honesty and enthusiasm rarely found in books about money.Not afraid to bare his soul (among other things) the Naked Trader even reveals some of the painful mistakes that he has made in the markets to help make sure that you do not fall into the same traps.

There may not be any guaranteed short cuts to trading success (as an important Naked Trader rule states – ‘If it sounds too good to be true it probably is’), but this book gives you everything that you need to learn to trade successfully, and perhaps even escape the 9 to 5 slog like the Naked Trader has.Packed with practical advice and delivered in a down-to-earth style, this book is all you need to get started. So grab your laptop and get trading – your naked future awaits!

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Longman Dictionary of Common Errors

noreply@blogger.com (downloadebooks) — Tue, 10 Feb 2009 02:55:46 PST

By J.B. Heaton, Nigel D. Turton
ISBN: 0582237521
384 pages | Djvu | 2,7 MB (Download Djvu reader)

Introduction

Over 2500 alphabetical entries, with language notes giving clear explanations of the problems underling each error-Authentic example sentences taken from the British National Corpus showing correct use in context -30 special language features focusing on key problem areas -Illustrations to aid comprehension and reinforce meaning -Comprehensive cross-references help you locate entries easily-Glossary of all grammatical terms used in the entries.

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Risk and Management Accounting

noreply@blogger.com (downloadebooks) — Sun, 08 Feb 2009 22:55:27 PST

Best Practice Guidelines for Enterprise-wide Internal Control Procedures
By Paul M Collier,Anthony J Berry,Gary T Burke
ISBN-13: 978-0-7506-8040-0
ISBN-10: 0-7506-8040-7
2007, Elsevier Ltd

Introduction

This book presents the findings from two research projects on risk funded by grants provided by CIMA. The first grant was for a pilot study comprising four mini-case studies. Our major focus in that study was on how risk impacted upon budgeting. The second grant was for a comprehensive survey and analysis of risk management in organisations and, in particular, how risk management impacted on both internal controls and on the role of the management accountant. Following the statistical analysis of the survey, interviews were conducted with survey respondents and risk management professionals in order to help us explain our findings. This book therefore provides the results of these three phases of our research.

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Dreams from My Father: A Story of Race and Inheritance

noreply@blogger.com (downloadebooks) — Tue, 27 Jan 2009 23:58:47 PST

By Barack Obama
Crown; Reprint edition (January 9, 2007)
ISBN-10: 0307383415
ISBN-13: 978-0307383419

Introduction

Elected the first black president of the Harvard Law Review, Obama was offered a book contract, but the intellectual journey he planned to recount became instead this poignant, probing memoir of an unusual life. Born in 1961 to a white American woman and a black Kenyan student, Obama was reared in Hawaii by his mother and her parents, his father having left for further study and a return home to Africa. So Obama's not-unhappy youth is nevertheless a lonely voyage to racial identity, tensions in school, struggling with black literature?with one month-long visit when he was 10 from his commanding father. After college, Obama became a community organizer in Chicago. He slowly found place and purpose among folks of similar hue but different memory, winning enough small victories to commit himself to the work?he's now a civil rights lawyer there. Before going to law school, he finally visited Kenya; with his father dead, he still confronted obligation and loss, and found wellsprings of love and attachment. Obama leaves some lingering questions?his mother is virtually absent?but still has written a resonant book.

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Why Men Don't Listen and Women Can't Read Maps

noreply@blogger.com (downloadebooks) — Thu, 22 Jan 2009 21:25:45 PST

Camel Publishing
ISBN: 0957810881
305 pages
PDF , 2.5 Mb

Introduction

"Let's look at the thoughts, attitudes, and emotions, as they're experienced, in their very different ways, by men and women". This is one of Allan Pease's chirpy gear-changes in this provocatively titled book. Then he begins to ruminate: men and women live in the same world, but they experience it as if they came from two different worlds. Boys like things, girls like people. Every boy wants to be in a gang, and wants a gun; every girl has her best friend, with whom she shares her secrets. Men want status and power, women want love. It's amazing, he concludes, that they can ever live together. Well, yes, and that living together is a pretty fraught business, though he doesn't seem keen to go too deeply into that: this psychology, with its frequent allusions to research and its jokey little dramatisations, is upbeat feelgood stuff, which is why it's made him such a fortune on three continents. "Listen to this!" he'll say, then on comes an Aussie squabble, the woman berating a husband whose grunts proclaim the fact that he's not listening. But to sell four million copies of a book about body language--in 33 different languages--means Pease and his wife Barbara must be getting something right. There are many scientifically-documented facts about the difference between the sexes, and Pease is selling them with a smile to an ever-growing public. You may be a contented member of that public, or you may find your hackles rising. It takes all sorts! __Betty Tadman

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Feeling Good :100 Ways to Feel Better Every day

noreply@blogger.com (downloadebooks) — Wed, 21 Jan 2009 22:11:30 PST

Ceridian Corporation
ASIN: B000CS9PA6
124 pages
PDF ,1 MB

Introduction

The fact is, we could all take better care of ourselves' physically and emotionally. For some of us, that may mean getting more exercise, losing weight, or eating a healthier diet. For others, it may mean learning how to make time for the people we care about or learning how to manage stress so we have the energy to meet the challenges that come our way each day.What are some of the things you can do every day to feel better in your life? Look back to the questions on the quiz for some answers. If you answered 'No' to any of the first five questions, these are the areas to work on with your physical health. If you answered 'Yes' to any of the last five questions, these are the areas to pay attention to with your emotional health.

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The Power of You! : How YOU Can Create Happiness, Balance, and Wealth

noreply@blogger.com (downloadebooks) — Wed, 21 Jan 2009 22:09:30 PST

Wiley
2006-08-11
ISBN: 0471793620
208 pages , PDF 1.3 MB

Introduction

True fulfillment in life doesn’t come solely from success at the office or happiness at home; it comes from both. What if there was a way for you to balance the pressures and demands of work against the needs of your personal lifeâ€”while simultaneously increasing your success at living and working? There is a way, and The Power of You! is it.
Scott Martineau shows that real, sustainable happiness and personal growth can only come about when you do powerful inner work, challenging old beliefs, habits, and patterns that no longer serve you. The Power of You! addresses the needs of today’s busy professionals with tools, techniques, skills, and a philosophy that does away with short-term fixes and cheap emotional highs. Together, these tools and tactics provide a comprehensive guide to ultimate balance, happiness, and wealth for anyone who wants to understand what it takes to succeed and be happy in the twenty-first century.
The Power of You! is a self-help book like no other. In addition to its practical applications, it’s packed with inspirational and practical advice from renowned contributors like Dr. Nathaniel Branden, Arthur Joseph, Joe Vitale, and Jack Canfield. You’ll not only have the tools and guidance you need to improve your life, but you’ll also find here all the inspiration and motivation you need to get started now.
The first step to lasting personal change is consciousness. This is not the fuzzy spiritual consciousness one finds in most self-help books, but the practical, honest self-awareness that sets the stage for long-term improvement. Only through honest self-evaluation can real, lasting personal change occur.

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100 Greatest Science Discoveries of All Time

noreply@blogger.com (downloadebooks) — Tue, 20 Jan 2009 22:15:50 PST

By Kend all Ha ven
ISBN-13: 978-1-59158-265-6
ISBN-10: 1-59158-265-2

Introduction

Discovery! The very word sends tingles surging up your spine. It quick ens your pulse.Discoveries are the moments of “Ah, ha! I understand!” and of “Eureka! I found it!”Every one longs to dis cover some thing—any thing! A discovery is finding or observing something new—something unknown or unnoticed before. It is noticing what was always there but had been over looked by all before. It is stretching out into untouched and uncharted regions. Discoveries open new horizons, provide new insights, and create vast fortunes. Discoveries mark the progress of human civilizations. They advance human knowledge.Court room juries try to discover the truth. Anthropologists discover artifacts from past human civilizations and cultures. People undergoing psychotherapy try to discover themselves.

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Guide to Financial Markets

noreply@blogger.com (downloadebooks) — Wed, 21 Jan 2009 22:08:43 PST

By Marc Levinson
ISBN 1 86197 956 8

Introduction

The euro is slightly higher against the yen. The Dow Jones Industrial Average is off 18 points in active trading. A Chinese airline loses millions of dollars with derivatives. Following the Bank of England’s decision to lower its base rate, monthly mortgage payments are set to fall. All these events are examples of financial markets at work. That markets exercise enormous influence over modern life comes as no news. But although people around the world speak glibly of “Wall Street”, “the bond market” and “the currency markets”, the meanings they attach to these time-worn phrases are often vague and usually out of date. This book explains the purposes different financial markets serve and clarifies the way they work. It cannot tell you whether your investment portfolio is likely to rise or to fall in value. But it may help you understand how its value is determined, and how the different securities in it are created and traded.

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Cup of Comfort Classic Edition: Stories That Warm Your Heart, Lift Your Spirit, and Enrich Your Life

noreply@blogger.com (downloadebooks) — Mon, 19 Jan 2009 20:54:13 PST

By Colleen Sell
ISBN: 1598695347
352 pages
PDF:1,6 MB

Introduction

Whether you are a new Cup of Comfort reader or an avid follower of the series, you will truly enjoy this updated version of the book that started it all. A Cup of Comfort Classic Edition revisits the stories that have warmed millions of hearts.

When life gets tough, sometimes a warm drink and a good book are the only solution. A Cup of Comfort supplies both in one: stories of just a few pages each that will leave you feeling as refreshed as if you've just sipped a cup of tea, and entirely caught up in the moments described by the stories. Small enough to tuck into a purse or coat pocket, this is the perfect book for your daily commute or coffee break. Recurring themes of generosity, compassion, and mysterious blessings are the only thing the stories have in common, as each is written by a different author in an entirely different style. While many of them focus on a particular event such as a holiday, a wedding, or a death, there are plenty that reveal the larger lessons and surprises in a walk to the store or a parent-teacher conference. If you're searching for a bit of encouragement and a reminder of humanity's positive side, you're sure to find a treasure or two in this wise little book.

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Food Supply Chain Management

noreply@blogger.com (downloadebooks) — Thu, 15 Jan 2009 01:50:33 PST

Issues for the hospitality and retail sectors
Edited by Jane F. Eastham, Liz Sharples and Stephen D. Ball
ISBN 0 7506 4762 0
Reed Educational and Professional Publishing Ltd

Introduction

This book takes as its theme food supply chain management. Supply chains and their management are relatively new, yet important, emerging, fields of interest. Both are fast becoming pivotal to business success and survival. This is as much a truism for those sectors involved with food as it is for all other industrial sectors. This book concentrates upon the application of supply chain management to the food retail and hospitality sectors – both of which are large and significant.
This text is believed to be the first of its kind and has come about from a longstanding personal interest in supply chain management. This interest has brought me into contact with colleagues from Innovative Supply Chain and Networks (ISCAN), and the research body attached – the Research Development and Dissemination Unit (REDDIS), some of whose members have contributed to this book. A further consequence of my interest in the management of supply chains has been the development of a much needed unit in food supply chain management for final year undergraduates at Sheffield Hallam University. This book will be of help to them in their studies.

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101 American English Riddles : Understanding Language and Culture Through Humor

noreply@blogger.com (downloadebooks) — Tue, 13 Jan 2009 20:21:09 PST

By Harry Collis
144 pages
Publisher: McGraw-Hill; 1 edition (February 9, 1996)
ISBN-10: 0844256064
ISBN-13: 978-0844256061

Introduction
Humorous riddles with comic illustrations help ESL students gain new insights into American language and culture. Each riddle is accompanied by text that helps students grasp and master the underlying linguistic and cultural reasons why the joke is funny.

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Barack Obama, the New Face of American Politics

noreply@blogger.com (downloadebooks) — Mon, 29 Dec 2008 22:16:44 PST

By Martin Dupuis and Keith Boeckelman
ISBN: 9780275991609
Publisher: Praeger Publishers

Introduction

Barack Obama's election to the U.S. Senate in 2004 is one of the most interesting and colorful political campaigns in recent history. His rousing keynote address at the Democratic National Convention that same year made his name a household word. The &quot;Obama for Illinois&quot; crusade offers important insights into American politics. The authors explore the role of money, political party, ethnicity, religion, and the issues facing our society today. Obama's straightforward policy recommendations, message of hope and inclusion, and charismatic style propelled him to the national spotlight. Obama has the potential to shape America and to reshape U.S. politics as he campaigns for the White House. Obama's state senate career and his decision to enter the U.S. Senate race are examined in this book. Despite a primary field of six competitors, Obama received more than half of the Democratic vote, defeating a multimillionaire and the state comptroller, a well-known figure in the Democratic Party. The general election imploded for the Republicans in the first few weeks of the campaign when it was revealed that their candidate was embroiled in a sex scandal. Alan Keyes, the ultraconservative, outspoken African American who had run for president twice and for the U.S. Senate from Maryland, was recruited to challenge Obama. But Obama, whose skill with the media and whose ability to raise funds was evident even in those early days of his career, easily won the race with 70 percent of the vote. The authors analyze Obama's ability to speak to the concerns of multiple constituencies by appealing to a coalition of voters that transcends race, class, and gender. At the start of his presidential run, Obama gives new meaning to the American dream.

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Five Minute Fantasies 1

noreply@blogger.com (downloadebooks) — Mon, 29 Dec 2008 02:26:51 PST

Edited By Cathryn Cooper
Published by Accent Press Ltd – 2007
ISBN 1905170610 / 9781905170616

Introduction:
Contained 20 erotic short stories.

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