Además, un detalle curioso, es que una de las pruebas que se aportan para la sentencia es que la consulta de páginas indexadas en Google es de cerca de 7.000 resultados, y en baidu es tan sólo de 4 resultados, y que este cambio se ha dado coincidiendo con la retirada de publicidad del sitio.

Este sistema de filtrado se está comenzando a probar en algunos editores seleccionados. Las categorías van a evolucionar, por lo que todavía están por decidirse.

Esto creo que es una mala noticia… creo que sería muy interesante que otros players ganaran posiciones. Los monopolios no ayudan a mejorar

Option #1: 301 Redirect the Old Domain to Your Existing Domain

The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold ‘Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you’re inheriting a lot of topical and appropriate links.

PROS:
Is the least time consuming option
Benefit from the value (about 95% or so) of the old domain’s links (postscript: Danny Sullivan has recently blogged about expired domains and their link credit, and it appears that buying a domain and redirecting to your site for the link benefit may not work since the links may not pass credit from expired domains.)

CONS:
Old branded anchor text pointing to your new site isn’t going to help as much as a keyword-rich anchor text
If the old site had a penalty (for shady link building, cloaking, spamming, etc.), the penalty could carry over to your new site (I can’t confirm this to be true, but a lot of SEOs I’ve talked to believe that this is a possibility, and some have sworn that they’ve experienced it firsthand, so I guess you just have to be cautious)
Option #2: Create a Microsite That Links to Your Existing Domain

The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand’s highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you’re targeting.

PROS:
Can cross-promote/cross-link to your existing site
More real estate in the SERPs means more branding and potential conversions for your site
You can do stuff on your microsite you may not want to do with your main site (e.g., launch silly viral content, experiment with a promotional tactic)
You don’t have to have a completely robust site; a lot of microsites are smaller and have a single focus (e.g., center on a quiz or a centric idea)

CONS:
Can be time-consuming to do an overhaul of the old site
Aggressive promotion and linking to the existing domain can seem spammy and you could get penalized for reciprocal linking or setting up a link farm
Your current site isn’t inheriting any of the old site’s link value that would have come via a 301 redirect
Microdomains can be used ineffectively (see Rand’s Whiteboard Friday about the microsite mistake)
Option #3: Overhaul the Old Domain and Operate It Independently

The third option is the one that’s the most time consuming but also has its benefits. It’s like having a successful restaurant and buying another restaurant and operating them simultaneously. They’re not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you’re selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you’re increasing your conversion chances and sales potential.

PROS:
As with Option #2, you get more real estate in the SERPs if you can get both sites to rank for your targeted search terms
You don’t have to work hard to brand the old site if it’s a generic, keyword-rich domain–you can just focus on getting rankings and conversions
The old site already has links pointing to it and is more established than starting with a brand new domain

CONS:
You have to ensure that the old site doesn’t mimic the new site and runs into any duplicate content issues
It’s time consuming to revamp and maintain the old site (you’ve essentially doubled your workload)
As with Option #2, aggressive cross linking between the sites can raise red flags
Your course of action really depends on how much work and effort you can put into the expired domain. If you’re barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you’re more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you’d probably do well with the third option.

Here’s where I open things up: do any of you have experience buying old domains? If so, what do you do with them and has your decision worked well for you? Are there any other strategies you recommend?

Over Optimization

miércoles 22 de abril de 2009

Etiquetas: rastreo e indexación

En esta ocasión todos los resultados en las SERPS eran consideradas como “badware” o páginas maliciosas !!!

Realmente… era difícil hacer absolutamente nada !!!

En estas situaciones es cuando te das cuenta de la “Google Dependencia” que existe a día de hoy.

¿ Que haríamos sin Google en nuestro día a día profesional ? Hay muchas, muchas profesiones en las que sin Google… la productividad bajaría muchos enteros.

fr3nd: Te he cogido la imagen de tu blog… ya que cuando he ido a capturar un ejemplo… ya lo habían solventado.

La ponencia tenía el título de “Advanced SEO”, y tenía que haber sido impartida por Enrique Aguilera, pero por temas personales no pudo asistir y me pidió que le sustituyera.

Fue un reto interesante, ya que me avisaron con 12h de antelación, y teniendo en cuenta las reuniones y la carga de trabajo que tenía… solo dispuse de 3h para prepararla.

Creo que al final… salió mas o menos bien (teniendo en cuenta la situación) y podemos darla por buena, aunque como siempre… mejorable

Os he colgado la presentación en Grupos eMagister. Vuestros comentarios serán bien recibidos.

Nota: Tendéis que solicitar el alta en el Grupo de Posicionamiento  en buscadores para descargaros el PDF.

Entre otros, también presentaron

• Eva Visiers (Google Analytics)
• Ismael El-Qudsi (Havas Digital)
• Ricardo Baeza-Yates (Yahoo)
• Juan Antonio Roncero (Live Search)
• Lennert de Rijk (OneToMarket)
• …

Teniendo en cuenta que era la primera edición, creo que el resultado en cuanto a asistencia se refiere ha sido mas que aceptable (unos 400 inscritos aproximadamente).

El próximo Search Congress se hará en Valencia. Creo que todavía no hay fijada una fecha concreta.

El proyecto es a nivel Internacional, aunque no será necesario estar dispuesto a viajar

El sueldo será acorde a la experiencia aportada.

Si alguien está interesado: mandádme un email con vuestro CV y me pondré en contacto tan rápido como me sea posible.

Varios de los proyectos en los que participo… han incrementado su PR. En esta ocasión… solo 1 ha bajado !!

Alguien confirma la noticia ? Como os ha ido a vosotros ?

En fin… la siguiente… la esperamos de cara a Marzo.