AdOperationsOnline.com

Ads are Interesting but Not Considered Influential

Otilia Otlacan — Thu, 02 Jul 2009 08:45:55 +0000

Younger adults more likely to say they are interesting and influential ROCHESTER, N.Y. - Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find [...]

AdMob May 2009 Metrics Report Examines the Distribution of Usage of iPhone Applications

Otilia Otlacan — Thu, 02 Jul 2009 08:30:20 +0000

Top Applications in the Apple App Store Had More Than 1 Million Users SAN MATEO, Calif. & LONDON - AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more than [...]

Harris Connect to Introduce Its Mobile Marketing Platform at CASE Summit 2009

Otilia Otlacan — Thu, 02 Jul 2009 08:15:09 +0000

Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy CHESAPEAKE, Va. - Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help organizations [...]

VideoEgg and Six Apart Join Forces to Help Bloggers Make Money

Otilia Otlacan — Thu, 02 Jul 2009 08:00:44 +0000

Collaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue SAN FRANCISCO - VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under [...]

comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2009

Otilia Otlacan — Wed, 01 Jul 2009 09:00:38 +0000

Mother’s Day and Graduation Provide Boosts to Flowers, Gifts and Greetings Sites in May Coupon Sites Surge as Americans Continue to Shop for Bargains Online RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. consumer activity at the top online properties for May 2009 based on [...]

WPP Agencies to Explore Connection Between Search and Brand Building

Otilia Otlacan — Wed, 01 Jul 2009 08:45:00 +0000

WPP agencies to conduct research with assistance of Microsoft Advertising LONDON - WPP announced a research project that is intended to explore the dynamics between search engine marketing and brand building. WPP agencies will work on the project with help from Microsoft Advertising. “Today, marketers are spending billions on search engine marketing, primarily as a direct response [...]

STRATEGY ANALYTICS: Digital Media Revenue Decline

Otilia Otlacan — Wed, 01 Jul 2009 08:30:30 +0000

Global Digital Media Growth Slowed to 0.9% in Q1 2009 BOSTON - The Q1 2009 Global Digital Media Index (DMI) from the Strategy Analytics Digital Media Strategies Service, which analyzes quarterly revenue growth trends for leading digital media companies across advertising, video, music, games, social media and content delivery networks, and measures growth for the digital [...]

go2 Media Launches Dynamic Content Marketing

Otilia Otlacan — Wed, 01 Jul 2009 08:15:00 +0000

Transformers: Revenge of the Fallen Campaign Rolled Out June 22 BOSTON - go2 Media™ (www.go2.com), a mobile media company that delivers personalized local information and entertainment content, announced a new mobile advertising product called Dynamic Content Marketing, which is being launched initially for the movie industry and will soon be available for other industries. go2 is [...]

Merkle Unveils Integrated Customer Marketing White Paper

Otilia Otlacan — Wed, 01 Jul 2009 08:00:27 +0000

COLUMBIA, Md. - Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced the availability of its newest white paper in its ongoing Thought Leadership Series. Entitled “Integrated Customer Marketing™,” the paper introduces the new optimization framework designed to help organizations navigate the rapidly changing marketing landscape. ICM also enables marketers [...]

Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online

Otilia Otlacan — Tue, 30 Jun 2009 09:15:47 +0000

NEW YORK, NY – The Online Publisher’s Association (OPA) released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled during the “Eyes on the Internet” tour kicking off in San Francisco on June 18th. Throughout the tour, the OPA will address the findings and host panel discussions with senior agency [...]

Digital Marketing Spend on the Rise Despite Economic Downturn

Otilia Otlacan — Tue, 30 Jun 2009 09:00:00 +0000

Survey Shows Need to Fuse Business Strategy, Creative Excellence and Technology Depth to Drive Superior and Measurable Results Across all Channels Including Social Media and Mobile BOSTON - Sapient’s (NASDAQ: SAPE) announced the results of a national online digital marketing and interactive advertising survey that delivers insights into the current marketing practices at leading organizations during [...]

Ad-funded MMS Revenues to Hit $87 million by 2014 Says Juniper Research in New Mobile Messaging Report

Otilia Otlacan — Tue, 30 Jun 2009 08:45:42 +0000

Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market. New mobile messaging research from Juniper Research, ‘Mobile Messaging & IP Evolution’, found that the Far East & China would lead the global ad-funded [...]

IAB Elects New Chair and Vice Chair

Otilia Otlacan — Tue, 30 Jun 2009 08:30:19 +0000

IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors NEW YORK - The Interactive Advertising Bureau (IAB) announced that its Board of Directors has elected a new Chairman, David [...]

Research and Markets: Online Advertising in South Africa

Otilia Otlacan — Tue, 30 Jun 2009 08:15:53 +0000

Research and Markets: Online Advertising in South Africa Grew at the Fastest Rate among All Countries in the English-Speaking World in 2008 and is Likely to Repeat This in 2009 DUBLIN - Research and Markets has announced the addition of the “South Africa - Convergence - VoIP, NGN & Digital Media” report to their offering. With its [...]

interCLICK Completes $2.5 Million Private Placement

Otilia Otlacan — Tue, 30 Jun 2009 08:00:36 +0000

NEW YORK - interCLICK, Inc. (the “Company”) (OTCBB: ICLK), a leading behavioral targeting company, announced that it has closed its private placement and raised gross proceeds of $2.5 million. Under the private placement, the Company sold 2,500,000 shares of its common stock and five-year warrants to purchase 625,000 shares of common stock at an exercise [...]

Jivox Adds Powerful New Features to Online Video Ad Service, Including Interactive Map-Based Geo-Targeting, QuickStart Ad Creator and Subscription Plans

Otilia Otlacan — Mon, 29 Jun 2009 15:10:46 +0000

Online video ad company makes it even easier to create, run and manage online ad campaigns San Mateo, California – June 29, 2009 – Jivox, the online video advertising service that helps local businesses reach customers online, today announced a number of new features that make the popular online video advertising platform even easier to use, [...]

PubMatic Transforms Online Publisher Ad Sales with Ad Price Prediction

Otilia Otlacan — Mon, 29 Jun 2009 09:00:55 +0000

Enables Real-Time Comparison of Ad Network and Ad Exchange Pricing on Behalf of Publishers; Lifts Online Publisher Ad Revenue up to 70% PALO ALTO, Calif. - PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology and full-service ad operations support for large online publishers, unveiled Ad Price Prediction as a key component to its second generation [...]

Yahoo! Launches Self-Serve Display Ad Solution

Otilia Otlacan — Mon, 29 Jun 2009 08:45:00 +0000

Yahoo! My Display Ads, Powered by AdReady, Helps Small Businesses Reach Big Audiences SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ:YHOO) announced the pilot launch of Yahoo! My Display Ads, a self-serve display ad solution designed to help small and medium-sized businesses easily reach their target audiences on Yahoo! and its extended network of partner sites. Powered by [...]

Amazon’s SnapTell Acquisition Opens Door to SpyderLynk Becoming Advertisers’ Go-to Solution

Otilia Otlacan — Mon, 29 Jun 2009 08:30:13 +0000

SpyderLynk’s “SnapTag™” Emerging as a Mobile Activation Standard DENVER - With Amazon subsidiary A9’s acquisition of SnapTell last week, the door is open to SpyderLynk SnapTag emerging as a standard for the powerful and growing mobile activation channel of marketing. A promising new opportunity for advertisers, Advertising Week rated ‘Snappable’ ads the Top Media & Marketing Innovation [...]

Tumri Secures Over $15 Million in New Financing

Otilia Otlacan — Mon, 29 Jun 2009 08:15:20 +0000

Time Warner and Silicon Valley Bank Join Impressive Investor Syndicate to Help Fuel Tumri’s Growth and Extend Leadership in the Dynamic Display Advertising Space MOUNTAIN VIEW, Calif. - Tumri, the leading provider of dynamic and intelligent display advertising solutions, announced that it has added over $15 million in new capital. The capital investment includes over $10 [...]

Search Laboratory Helps Businesses Develop Overseas Trade with the Google Endorsed “Export Box”

Otilia Otlacan — Mon, 29 Jun 2009 08:00:54 +0000

LEEDS, England - Search Laboratory Ltd has been appointed to manage the multilingual pay-per-click element of a pre-packaged service to help businesses trade internationally. Partnering alongside Google, Royal Mail, HSBC and the Institute of Export to offer the new ‘Export Box’ package, Search Laboratory will provide the mechanism for businesses to drive traffic to their website [...]

Michael Jackson, Google and CNN - A Wacko Ad Story

Otilia Otlacan — Sat, 27 Jun 2009 15:21:35 +0000

What do Michael Jackson, CNN and Google have in common? Apparently, Excite(ment). Excite.co.uk, to be more precise. This unusual combination may come as a surprise but it’s all held together by the “power” of online advertising. A wacky one, if I may add… pun intended. I finally stopped trying to run away from the flood of news [...]

Burst Media Research Reveals Back-to-School Shopping Habits

Otilia Otlacan — Fri, 26 Jun 2009 08:45:58 +0000

Customized Ad Network Provides Cost-Effective, Hyper-Targeted Platform for Media Buyers to Reach Back-to-School Shoppers BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on back-to-school shopping habits. The survey, which was administered to more than 2,100 households with children attending elementary [...]

Online Engagement Marketing Provider Silverpop Launches in Australia

Otilia Otlacan — Fri, 26 Jun 2009 08:30:17 +0000

ATLANTA - Silverpop, a leading provider of B2C online engagement marketing solutions and B2B marketing automation, has expanded operations in Australia and New Zealand. Silverpop is unique in the marketplace, providing two top-rated online marketing solutions. Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals one [...]

Quattro Wireless CEO Andrew Miller Named Ernst & Young Entrepreneur Of The Year 2009 Award Winner

Otilia Otlacan — Fri, 26 Jun 2009 08:15:33 +0000

Award Recognizes Entrepreneurial Excellence in Emerging Company Category WALTHAM, Mass. - Quattro Wireless (www.quattrowireless.com) announced that CEO Andrew Miller received the Ernst & Young Entrepreneur Of The Year® 2009 Award in the Emerging Company category in New England, which recognizes the exceptional leader for a company less than five years old. According to Ernst & Young [...]

Triton Media Partners With Wizzard Media

Otilia Otlacan — Fri, 26 Jun 2009 08:00:39 +0000

Partnership Offers Advertisers Targeted Podcast Content LOS ANGELES - Triton Media Group, LLC announced that it will be an integrated sales partner for Wizzard Media (NYSE Amex: WZE). Triton will represent all Wizzard Audio podcast content to agencies and clients for targeted national campaigns, offering advertisers highly targeted content environments to reach very specific consumer lifestyles [...]

comScore Releases May 2009 U.S. Search Engine Rankings

Otilia Otlacan — Thu, 25 Jun 2009 09:00:06 +0000

RESTON, VA, June 17, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In May 2009, Americans conducted 14.3 billion core searches. May 2009 U.S. Core Search Rankings Google Sites led the U.S. core search market in April with 65.0 percent of [...]

Ringleader Digital and Useful Networks Collaborate to Offer Location-Based Mobile Advertising

Otilia Otlacan — Thu, 25 Jun 2009 08:45:37 +0000

Collaboration to Provide Enhanced Targeting Advertising Capabilities for Customers NEW YORK - Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ PlaceWhere™ [...]

AMI-Partners: India SMBs Are a Huge Untapped Market in the Online Advertising Arena

Otilia Otlacan — Thu, 25 Jun 2009 08:30:12 +0000

KOLKATA, India - Online advertising is still at a nascent stage within India SMBs. According to an AMI-Partners study, less than 6% of PC-owning India SMBs (companies with up to 999 employees) advertise online – indicating a significantly high growth potential. A majority of India SMBs use traditional media and AMI expects them to shift [...]

Commission Junction Market Share Among the Internet Retailer Top 500 Who Use Third-Party Affiliate Marketing Providers

Otilia Otlacan — Thu, 25 Jun 2009 08:15:20 +0000

SANTA BARBARA, Calif. - Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK) and the leading global provider of affiliate marketing solutions, announced that for the fourth consecutive year it is the affiliate marketing provider of choice for America’s largest retail Web sites. Among the retailers listed in The 2009 Internet Retailer Top 500 Guide, [...]

Burst Media Survey Reveals Consumers Still Taking Summer Vacations in Spite of Recession

Otilia Otlacan — Thu, 25 Jun 2009 08:00:31 +0000

76% of Respondents Still Planning to Travel this Summer BURLINGTON, Mass. - Burst Media, (http://www.burstmedia.com/research/research.asp), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on summer travel. The survey, administered last month to nearly 2,000 adults 18 years and older, revealed that three-quarters (76.3%) of respondents [...]

AdMob Unveils New Research on Demographics and Behavioral Characteristics of iPhone and iPod touch Users

Otilia Otlacan — Wed, 24 Jun 2009 08:45:08 +0000

More Than 40 Percent of iPhone and iPod touch Users Access the Internet More Frequently From Their Mobile Device Than From a Computer SAN MATEO, Calif. - AdMob, the world’s largest and fastest growing mobile advertising platform, released new research on the demographics and behavioral characteristics of iPhone and iPod touch users in the US. This [...]

iPhone Application Advertising Platform AdWhirl Closes $1 Million Seed Round

Otilia Otlacan — Wed, 24 Jun 2009 08:30:41 +0000

Startup Helping iPhone Developers Make Money via Free Applications MENLO PARK, Calif. - AdWhirl, the most popular ad platform solution among iPhone application developers, announced that it has closed a one million dollar seed round led by Foundation Capital, with additional participation by several angel investors. Founded in April of 2009, AdWhirl has quickly become the leading [...]

Amadesa Adds Site-Side Behavioral Targeting to its Continuum of Personalization Solutions

Otilia Otlacan — Wed, 24 Jun 2009 08:15:31 +0000

Algorithm increases conversion, engagement and ROI through high-impact, automated personalization BOSTON - Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversion and engagement activity, announced at the Internet Retailer 2009 Conference & Exhibition the launch of its automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous [...]

MediaCom Taps Eyeblaster as New Ad Serving Provider

Otilia Otlacan — Wed, 24 Jun 2009 08:00:30 +0000

Partnership Provides Enhanced Cross Channel Delivery and Stronger Accountability for Clients NEW YORK - MediaCom announced a partnership with Eyeblaster, the leading independent provider of integrated digital advertising solutions, to streamline its campaign management and reporting capabilities. Working with MediaCom, Eyeblaster will provide 3rd party ad serving support for Lifeline, Mediacom’s proprietary campaign management solution, to [...]

IAB Standardizes In-Game Advertising Measurement, Releases New Guidelines for Public Comment

Otilia Otlacan — Tue, 23 Jun 2009 09:00:18 +0000

Brings Clarity to Emerging Interactive Advertising Platform SAN FRANCISCO - As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a common methodology for counting impressions and to simplify the process of buying and [...]

Schematic Debuts Intelligent, Multi-User “Touchwall” as Information Hub of Cannes Lions International Ad Festival

Otilia Otlacan — Tue, 23 Jun 2009 08:45:24 +0000

High-Definition Interactive Display Delivers Instant Access to Complete Festival Program, 3D Maps and Tools to Dynamically Connect with Other Attendees CANNES, France - Schematic, a WPP Digital company, announced the debut of its intelligent, multi-user “Touchwall,” which will serve as the information hub of the Cannes Lions International Advertising Festival. Designed to help delegates get the [...]

Japanese Automaker Blocks Go Daddy Ad from U.S. Open Coverage

Otilia Otlacan — Tue, 23 Jun 2009 08:30:08 +0000

Lexus Bars Vintage American Car from Being Seen During U.S. Open SCOTTSDALE, Ariz. - Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com commercial that revolves around Danica Patrick in a vintage American-made car from airing during the United States Open. Go Daddy was to air its “Speeding” commercial twice during the United States Open [...]

Forrester Forecast: US Email Marketing Spending To Reach $2B In 2014

Otilia Otlacan — Tue, 23 Jun 2009 08:15:51 +0000

Email Volume Continues To Grow; Direct Marketers Cite Cost-Effectiveness CAMBRIDGE, Mass. - Spending on email marketing in the US will balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate — according to a new forecast by Forrester Research Inc. (Nasdaq: FORR). Falling CPMs (cost per thousands), a high return on [...]

Ace Metrix Debuts Revolutionary On-Demand TV Advertising Creative Measurement

Otilia Otlacan — Tue, 23 Jun 2009 08:00:37 +0000

Online Delivery of Ad Performance Data and Competitive Intelligence; Coldwell Banker One of First to Use New Service LOS ANGELES - Ace Metrix™, a leader in on-demand advertising intelligence, announced its revolutionary television advertising creative measurement service called Ace Metrix. The new service is designed for advertisers and agencies looking to understand the performance of their [...]

Reportlinker Adds A Comparison of Digital Strategies for Economic Recovery

Otilia Otlacan — Mon, 22 Jun 2009 08:45:07 +0000

NEW YORK - Reportlinker.com announces that a new market research report is available in its catalogue. In light of the global economic downturn, a number of NRAs and governments have announced far-reaching and ambitious plans to make the communications sector the growth engine of the ‘new economy’. We provide a comparison of the key strategies so [...]

New Advertising System Enables Entrepreneurs to Monetize .tel Domains Using 3rd-Party Advertising

Otilia Otlacan — Mon, 22 Jun 2009 08:30:47 +0000

Paving the Way for New Monetization Strategies SYDNEY - Monetelize Inc. (www.monetelize.com) announced that it has developed a new ‘Ad Conversion’ system that enables .tel domains to host advertising from ad networks and other third party advertisers. This new technology will enable entrepreneurs to monetize .tel domains in ways which were previously impossible. Ads from advertising networks [...]

MySpace Reduces Staff by Nearly 30%

Otilia Otlacan — Mon, 22 Jun 2009 08:15:15 +0000

Return to Start-Up Culture a Focus for Company Moving Forward LOS ANGELES - As part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business, MySpace announced that it will reduce its staff by nearly 30%. This restructuring plan crosses all U.S. divisions of the company and lowers the total number of [...]

AOL Sites Expand Audience Reach in May

Otilia Otlacan — Mon, 22 Jun 2009 08:00:18 +0000

AOL.com Up 23% in Unique Visitors NEW YORK - AOL’s MediaGlow sites continued to expand their year-over-year consumer reach in May, with unique visitors climbing 5% to reach an all-time high 76.3 million, according to May 2009 comScore Media Metrix data. MediaGlow, http://www.mediaglow.com, is AOL’s publishing unit. AOL also expanded internationally in May, launching a revamped [...]

I Am the Long Tail Presented by the IAB

Otilia Otlacan — Sat, 20 Jun 2009 18:20:53 +0000

Bing Off to a Good Start in First Week of Search Activity, According to comScore

Otilia Otlacan — Fri, 19 Jun 2009 08:45:00 +0000

Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After Introduction of New Search Engine RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a preliminary study of the performance of Bing, Microsoft’s new search engine, during the first week of its public launch. The results of [...]

Digital Agency 360i Publishes First Ever “Social Marketing Playbook”

Otilia Otlacan — Fri, 19 Jun 2009 08:30:29 +0000

Comprehensive Report Provides Strategic Guidance to Capitalize on New Opportunities in Social Marketing NEW YORK - Digital communications agency 360i published the Social Marketing Playbook, the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives. “The [...]

VideoEgg Appoints Phil O’Neill as Director of Network Analytics

Otilia Otlacan — Fri, 19 Jun 2009 08:15:32 +0000

Expert in Analytics to Advance VideoEgg’s Optimization Technology and Lead Research Efforts to Quantify the Value of Ad Engagement SAN FRANCISCO - VideoEgg, the rich media ad network that guarantees brand engagement, announced the appointment of Phil O’Neill as director of network analytics. O’Neill will be responsible for advancing VideoEgg’s optimization solutions, which enable the company [...]

RE/MAX Rolls Out New Straight-Talking TV Ads

Otilia Otlacan — Fri, 19 Jun 2009 08:00:15 +0000

Commercials Address Consumer Concerns About Real Estate DENVER - RE/MAX is taking their message directly to consumers regarding the current real estate market with a series of new television spots that offer a serious message to homebuyers and sellers. Featuring straight-talk about the reality of today’s market, the three 30-second commercials feature Margaret Kelly, Chief Executive [...]

Preparing Operations for The Future of Video Online Technical Forum June 24th

Otilia Otlacan — Thu, 18 Jun 2009 10:34:34 +0000

The Online Technical Forum series continues on June 24th, 2009 at 12pm EST with: Preparing Operations for The Future of Video: VAST & VPAID. Joey Trotz, Senior Director, Strategic Advertising Technology at Turner Broadcasting will present and discuss with attendees how ad operations will benefit most from these online video ad initiatives - and what they [...]