Demographics

Between the 18th and 21st of June 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was exactly 50:50 male and female, 0.3% were in their teens, 19.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

I most often read QR Codes from advertising leaflets, usually encoding an email address that allows me to sign up to a mailing list to get a discount coupon for a restaurant I’m visiting. A few months ago I used one to enter a competition, and won 2,500 yen’s worth of food vouchers.

Just last month I wanted to read the QR Codes of friends from Nokia’s laptop computers - they were some sort of inventory tag, but they didn’t want to let me just in case it contained confidential information, but I did think sticking a 10 centimetre square tag on a computer case was hardly the way to handle such information! They checked with their Nokia app, and it was just a boring vCard-type tag.

Research results

Q1: Does your mobile phone have a QR Code reading function? (Sample size=300)

Yes (to SQ1)	78.3%
No	7.3%
Don’t know, don’t remember	9.0%
Don’t have a mobile phone	5.3%

Q1SQ1: Have you ever used the QR Code reading function on your mobile phone? (Sample size=235)

Yes (to SQ2)	84.7%
No	13.6%
Don’t remember	1.7%
Don’t know what a QR Code is	0.0%

I don’t know how anyone could choose the last answer in Q1SQ1 as they’d have had to know what a QR Code function was to get there from Q1!

Q1SQ2: From where have you read a QR Code using your mobile phone? (Sample size=199, multiple answer)

	Votes	Percentage
Advertising leaflet	116	58.3%
Computer display	111	55.8%
Newspaper, magazine	102	51.3%
Product label, packaging	84	42.2%
Poster	66	33.2%
Paper print-out	41	20.6%
Business card	20	10.1%
Mobile phone display	13	6.5%
Vending machine	9	4.5%
Other	3	1.5%

Demographics

Over the first five days of June 2009 15,023 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 14% in their twenties, 36% in their thirties, 30% in their forties, and 18% aged fifty or older.

The actual title of this survey, and coincidentally the name of a sadly deceased (the blog, not the blogger!) gaijin blogger’s blog, is the commonly used abbreviation, conbini bento.

Research results

Q1: About how often do you buy convenience store bento? (Sample size=15,023)

A number of times per week	7.4%
Once a week	9.5%
Two or three times a month	14.0%
Once a month	31.7%
Never	37.4%

Q2: About how much do you pay for your convenience store bento? (Sample size=bento eaters)

Up to 299 yen	1.7%
300 to 349 yen	6.5%
350 to 399 yen	17.5%
400 to 449 yen	25.8%
450 to 499 yen	27.4%
500 to 549 yen	15.2%
550 to 599 yen	3.4%
600 yen or more	2.2%
No answer	0.2%

Q3: Which convenience store has the most tasty bento? (Sample size=bento eaters)

7-11	50.3%
Family Mart	9.8%
Lawson’s	9.5%
Circle-K, Sankus	4.5%
am/pm	2.9%
Ministop	1.4%
Popular	0.8%
Daily Yamazaki	0.6%
Three F	0.5%
Other	1.3%
Don’t know	18.1%
No answer	0.2%

Q4: On what basis do you select which convenience store bento to buy? (Sample size=bento eaters, multiple answer)

Lovely, mouthwatering to look at	59.5%
Price	50.4%
Has lots of various items	34.0%
Flavour	32.9%
Has vegetables	22.1%
Overall size is large	18.5%
Has meat, fish	18.4%
Low calorie	18.3%
New product	11.4%
Has seasonal ingredients	10.0%
Is part of promotional campaign	8.9%
Is the one I usually eat	8.4%
Large amount of rice	6.5%
Is topic of conversation from advertising, word of mouth, etc	5.3%
Overall size is small	3.8%
Produced in conjuction with a famous shop, etc	3.5%
In-store, storefront advertisement	3.1%
Small amount of rice	2.7%
Other	1.9%
Not particularly bothered	4.7%
No answer	0.1%

Q5: What other foodstuffs do you buy along with your convenience store bento? (Sample size=bento eaters, multiple answer)

Dessert	22.6%
Salad	17.7%
Sweets	14.1%
Miso soup	11.0%
Rice ball, sushi roll, inari sushi (rice in tofu pillow)	10.5%
Sweet bread, prepared bread	9.3%
Soup	9.2%
Cup noodle, other instant food	7.1%
Ice cream, sherbet, etc	6.9%
Sandwich	5.8%
“Hot corner” food (hot dog, chicken nuggets, etc)	5.8%
Prepared side dishes	4.6%
Noodles	3.0%
Other	15.5%
Don’t buy any extra food	27.7%
No answer	0.5%

Q6: What drinks do you buy along with your convenience store bento? (Sample size=bento eaters, multiple answer)

Japanese tea, tea-based drink	68.5%
Chinese tea, tea-based drink	24.6%
Coffee, coffee-based drink	15.1%
Black tea, tea-based drink	10.9%
Mineral water	9.4%
Vegetable juice	7.2%
Fizzy drink	6.7%
Fruit juice	5.3%
Sports drink	4.6%
Alcohol	2.7%
Lactic acid-based drink	2.6%
Milk	1.9%
Health drink	1.6%
Other	0.5%
Don’t buy any drink	14.3%
No answer	1.1%

Q7: When do you usually eat your convenience store bento? (Sample size=bento eaters)

Breakfast	0.9%
Lunch	77.5%
Evening meal	16.3%
Late night	3.4%
Other	1.2%
No answer	0.6%

Demographics

Between the 11th and 26th of March 2009 10,501 members of the DIMSDRIVE monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female (one more female than male, but she was lost in rounding), 1.1% were in their teens, 13.1% in their twenties, 33.8% in their thirties, 30.6% in their forties, 14.7% in their fifties, and 6.7% aged sixty or older. Additional demographic information included 51.4% lived in a house, 33.5% in a flat, 12.7% in an apartment, and 2.4% in other accommodation.

I really don’t like pet shops in Japan at all; the cages on display are far too small, and they take the animals away from their mothers too early - about six weeks is the standard figure, while they are still cute enough to sell. I remember last year seeing one male kitten that was so desparate for mother’s milk that it had taken to sucking his own nipple, pulling out a lot of his own hair and leaving a big ugly raw-red mark on his chest.

Research results

Q1: Do you have a pet? (Sample size=10,501)

Yes	35.1%
Used to have but not now (to Q8)	43.3%
Never (to Q8)	21.6%

The bigger the family, the more chance of having a pet; only 17.5% of people living alone had one, yet 47.6% of families of five or more people had one. Similarly, those living in houses were more likely to have pets than those in shared accommodation.

Q2: What kinds of pet do you have? (Sample size=3,688, those currently with pets, multiple answer)

Dog	46.0%
Cat	31.9%
Goldfish, koi carp	14.6%
Tropical fish	9.5%
Tortoise, turtle	7.0%
Bird	6.4%
Other fish	5.1%
Hamster, marmott	4.9%
Rabbit	4.8%
Insect	2.8%
Amphibian, reptile	1.5%
Ferret	1.0%
Other small animal	0.6%
Squirrel	0.5%
Other	1.2%

Q3: Why do you have a pet? (Sample size=3,688, those currently with pets, multiple answer)

Healing	83.4%
Things are more fun	39.2%
Inter-family talk increased	39.0%
Home has become brighter	33.2%
Not lonely	23.5%
Useful for children’s upbringing	19.3%
Friends have increased thanks to the pet	13.9%
Useful for crime prevention	10.4%
Fixed problem of a lack of exercise	9.2%
Lifestyle has become more regular	8.0%
Other	0.9%
Nothing in particular	6.5%

Q4: About how much do you spend per month on your pet? (Sample size=3,688, those currently with pets)

Up to 1,000 yen	22.5%
Up to 3,000 yen	26.4%
Up to 5,000 yen	19.7%
Up to 8,000 yen	6.6%
Up to 10,000 yen	10.2%
Up to 20,000 yen	4.1%
20,000 yen or more	2.5%
Don’t know	8.0%

The question does not make it clear if the cost was per pet or the sum of all pets per respondent.

Cats were cheaper than dogs, with 40.6% of people owned by cats spending less than 3,000 yen, whereas only 31.8% of dog owners spent that little.

Q5: Where do you usually buy pet food, pet goods, etc? (Sample size=3,688, those currently with pets, multiple answer)

Home centre, discount store	70.5%
Pet shop	26.7%
Supermarket	25.9%
Internet	18.6%
Drug store	16.4%
Pet goods shop	12.7%
Vet clinic	7.5%
Convenience store	2.0%
Department store	1.5%
Pet grooming salon	1.3%
Other delivery	0.9%
Other	0.9%
Don’t buy pet food, pet goods	1.5%

Q6: Which of the following services do you often use? (Sample size=3,688, those currently with pets, multiple answer)

Pet grooming	17.4%
Pet hotel	6.1%
Pet sitter	0.9%
Pet massage service	0.8%
Pet search service	0.7%
Pet walker service	0.5%
Pet counselling service	0.3%
None of the above	78.3%

Q7: Do you or your family have pet insurance? (Sample size=3,688, those currently with pets)

Yes (to SQ1, SQ2)	5.9%
Used to, but not now	3.2%
Never had any(to SQ3)	90.9%

Dogs were about three times as likely to be insured as cats.

Q7SQ1: Why do you have pet insurance? (Sample size=219, those currently with pet insurance, multiple answer)

Just in case something happened	67.6%
Vet bills are lower	56.6%
Pet got injured, ill	42.0%
Pet shop recommended it	19.6%
Often go to the vet	13.7%
Pet got older	8.2%
Vet recommended it	8.2%
Saw it on TV, newspaper, magazine, internet, etc	5.0%
Friends recommended it	3.2%
Other	1.4%
No particular reason	1.8%

Q7SQ2: What factors are important when buying pet insurance? (Sample size=219, those currently with pet insurance, multiple answer)

Details of benefits	51.6%
Monthly fees	51.1%
Entry requirements (pet health, etc)	31.5%
Number of vets in the scheme	31.5%
Age of pets that can be insured	25.6%
Kind of pets that can be insured	24.2%
Quality of plan	23.3%
Simplicity of application procedures	18.3%
Trustworthiness of insurance company	16.9%
Good riders in policy	15.1%
Insurance company’s customer service	12.3%
Had discount system (discount for microchipped pets, etc)	11.9%
Other	0.0%
Nothing in particular	10.0%

Q7SQ3: Why have you never had pet insurance? (Sample size=3,352, those who never had pet insurance, multiple answer)

High fees	32.5%
Almost never take pet to the vet	18.0%
Didn’t know there was pet insurance	11.6%
No insurance available for my kind of pet	7.2%
Pet was too old to join	4.3%
Details of benefits were poor	3.2%
Pet already had an injury, disease so couldn’t enter	2.1%
Other	3.6%
No particular reason	36.1%

This ends the questions for current pet owners; the last question is for non-owners.

Q8: Would you want to keep a pet in the future? (Sample size=6,813, those with no pet currently)

Want to have one	40.4%
Don’t want to have one	35.2%
Don’t know	24.4%

Younger people were keener on pets, and women more than men.

Demographics

Between the 17th and 21st of June 2009 1,079 members of the goo Research monitor panel completed a private internet-based questionnaire. 52.9% of the sample were male, 16.1% in their teens, 18.4% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

In Q3 it’s perhaps surprising to my overseas readers that games machines were the most popular device other than laptops that were used to connect to wifi hotspots, but to residents here, especially anyone who has visited a Pokemon Centre (the third most popular tourist attraction in Japan!) and seen the numbers hanging out with their DSes. In addition, McDonalds have recently announced wifi hotspots in their restaurants for DS owners.

Research results

Q1: Do you know about public wireless LAN hotspots? (Sample size=1,079)

Yes	60.8%
No	39.2%

This is up 6 percentage points from when a similar survey was carried out last year.

The next question was for the 502 people from those who knew about public wifi and had a laptop computer.

Q2: Have you used a public wireless LAN from your laptop computer? (Sample size=502)

Yes	22.1%
No	77.3%
Don’t know	0.6%

The next question was for the 656 people who knew about public wifi from Q1.

Q3: Have you used a public wireless LAN from a device other than a laptop computer? (Sample size=656)

Yes	14.8%
No	84.8%
Don’t know	0.5%

Of those who had, the most popular device used was a portable games machine, with 59 people connecting to a public wifi with one. The number of people connecting with a mobile phone or iPod Touch was not reported, however.

Demographics

Between the 9th and 12th of June 2009 558 mobile phone-owning members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.9% of the sample were male, 38.4% in their twenties, 31.2% in their thirties, and 30.5% in their forties.

If I’ve made mistakes in identifying any of the companies in Q2, please send me corrections and I’ll update as required!

I don’t think any English-speaking foreigners in Japan could have been surprised at Nova’s demise, as it had been ailing for many a month and it was quite frankly a mercy killing when the rabbit finally shuffled off this mortal coil.

Research results

Q1: Do you regularly check stock prices? (Sample size=558)

	All	Male N=301	Female N=257
Just check the Nikkei Stock Average	14.2%	18.6%	8.9%
Also check individual stock prices	11.3%	14.0%	8.2%
Don’t look at any prices	74.6%	67.4%	82.9%

Next, they were shown a list of companies that have gone bankrupt or otherwise been bought out, merged, etc, in the last few years. They were Suruga Corporation (construction), Lehman Brothers (investment services), Hokkaido Takushoku Bank (banking), Yamaichi Securities (securities trading), Sogo (department store), Sogo Denki (electrical superstore), Kyoei Life Insurance (insurance), Chiyoda Mutual Life Insurance (insurance), Mycal (supermarket), Miki.co (jewelry), Marui Imai (supermarket), Life (home centre), Nova (English teaching), Cesar Corporation (construction), Haruyama Chain (clothing), Nagazakiya (clothing).

Q2: Were you surprised when any of the above companies declared bankruptcy, etc? (Sample size=558)

	All	Male N=301	Female N=257
Yes (to SQ)	54.7%	51.8%	58.0%
No	45.3%	48.2%	42.0%

Q2SQ: Which of the companies were you surprised to hear about them declaring bankruptcy, etc? (Sample size=305, multiple answer)

	All	Male N=156	Female N=149
Yamaichi Securities	56.1%	56.4%	55.7%
Sogo	49.5%	48.1%	51.0%
Nova	48.9%	46.8%	51.0%
Mycal	31.5%	30.8%	32.2%
Nagasakiya	20.7%	23.7%	17.4%
Hokkaido Takushoku Bank	20.3%	18.6%	22.1%
Chiyoda Mutual Life Insurance	18.0%	15.4%	20.8%
Miki.co	17.4%	14.1%	20.8%
Life	17.4%	21.2%	13.4%
Marui Imai	14.4%	13.5%	15.4%
Haruyama Chain	10.8%	11.5%	10.1%
Cesar Corporation	7.5%	7.7%	7.4%
Kyoei Life Insurance	4.6%	3.58%	5.4%
Suruga Corporation	3.9%	5.1%	2.7%
Sogo Denki	2.3%	2.6%	2.0%

Q3: Which of the following food manufacturing-related companies do you think is the least likely to go bankrupt? (Sample size=558)

	All	Male N=301	Female N=257
Japan Tobacco (cancer sticks, frozen foods, beverages)	26.3%	28.9%	23.3%
Aji no Moto (condiments)	13.3%	14.3%	12.1%
Asahi Beer (beer)	11.3%	10.3%	12.5%
Kirin Holdings (beer)	10.4%	11.3%	9.3%
Kikkoman (soy sauce)	7.0%	4.3%	10.1%
Nippon Ham (ham)	2.9%	3.3%	2.3%
Sapporo Holdings (beer)	1.6%	2.0%	1.2%
Nichirei (processed food)	0.7%	1.0%	0.4%
Meiji Holdings (milk-based products)	0.7%	0.7%	0.8%
Takara Holdings (alcohol, seasonings)	0.4%	0.7%	0.0%
None of them	25.4%	23.3%	28.0%

Q4: Which of the following electrical device-related companies do you think is the least likely to go bankrupt? (Sample size=558)

	All	Male N=301	Female N=257
Panasonic	26.0%	29.9%	21.4%
Sony	13.1%	10.6%	16.0%
Canon	7.5%	11.0%	3.5%
Hitachi	6.3%	8.0%	4.3%
Sharp	4.8%	3.3%	6.6%
Toshiba	4.5%	3.3%	5.8%
Mitsubishi	3.8%	4.0%	3.5%
Fujitsu	2.9%	2.7%	3.1%
None of the above	31.2%	27.2%	35.8%

Q5: Which of the following service, communication-related companies do you think is the least likely to go bankrupt? (Sample size=558)

	All	Male N=301	Female N=257
NTT docomo (mobile carrier)	57.0%	62.1%	51.0%
Dentsu (advertising)	11.1%	12.0%	10.1%
Yahoo! (internet)	6.1%	4.3%	8.2%
SoftBank (mobile carrier)	2.3%	2.3%	2.3%
Konami (game software)	1.4%	0.7%	2.3%
None of the above	22.0%	18.6%	26.1%

Q6: Do you think there is a danger of your own employer going bankrupt? (Sample size=558)

	All	Male N=301	Female N=257
Considerable danger	12.4%	14.3%	10.1%
Am uneasy	32.8%	36.2%	28.8%
Seems to be OK	24.2%	28.2%	19.5%
Not employed by a corporation	30.6%	21.3%	41.6%

Demographics

On the 22nd of June 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. There was no split by the the sexes listed for some reason, but 12.0% of the respondents were in their twenties, 36.0% in their thirties, 37.3% in their forties, 10.3% in their fifties, and 4.7% in their sixties.

I’ve tried Bing a few times, but I suppose I’m just too much of a Google fan to look objectively at it.

As for the name, the first thing I think of is a bing, a mountain of slag from a coal mine. The second is Bing Hitler, who now seems to be doing rather nice for himself as a host on a US late-night chat show.

Research results

Q1: Do you know that Microsoft have announced a new search engine named Bing? (Sample size=300)

Yes (to SQ1)	11.0%
No	89.0%

Q1SQ1: Have you tried out Bing? (Sample size=33)

Yes (to SQ2)	42.4%
No	57.6%

Q1SQ2: Do you think Bing is useful? (Sample size=14)

Yes	42.9%
No	0.0%
Can’t say either way	57.1%

Putting the three together we get:

Q1+SQs: Do you think Bing is useful? (Sample size=300)

Yes	2.0%
No	0.0%
Can’t say either way	2.7%
Not used it	6.3%
Never heard of it	89.0%

Demographics

Between the 21st and 25th of May 2009 1,082 members of the goo Research monitor group completed a private internet-based questionnaire. 51.4% of the sample were male, 7.3% were in their teens, 16.0% in their twenties, 28.1% in their thirties, 27.9% in their forties, 10.8% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I think the biggest one for me is being able to have a rest at the weekends, followed by getting to bed a bit earlier - no, not that meaning, although by having too many late nights… ahh, my mother reads my blog so I’d better stop now!

I’m sure I translated a similar survey a couple of years ago, but I cannot find it for now.

Ranking result

Q: What complaints do you want to mention to your partner, but cannot? (Sample size=556, male)

Rank		Score
1	I wish you’d economise more	100
2	I want to have some time by myself occasionally	98.8
3	I wish you’d tidy up the house a bit more	87.1
4	I just don’t like your parents	80.0
5	Your cooking is so-so	77.6
6	I wish you’d spoil me a bit more	67.1
7	Have you put on weight recently?	62.4
8	I want to have a rest on days off	60.0
9	I wish you’d say “I love you” occasionally	56.5
10	I wish you’d save more money	47.1
11	Have you feelings cooled off recently?	43.5
12	I want you to spoil me more	43.5
13	I want you to pay a bit more attention to your clothes	40.0
14	Are you being unfaithful?	38.8
15	I want to occasionally have dates with just the two of us	35.3
16	I want to be able to do my own thing	30.6
17	I want you to pay a bit more attention to your hairstyle	27.1
18	I want you to make a decision once in a while	24.7
19	I wish you’d be more moderate in pursuing your hobbies	23.5
20	I wish you’d buy me some more sensible presents	21.2

Q: What complaints do you want to mention to your partner, but cannot? (Sample size=526, female)

Rank		Score
1	I just don’t like your parents	100
2=	I wish you’d get more promotion	74.2
2=	I wish you’d economise more	74.2
4	I want to be able to do my own thing	68.9
5=	I want to have some time by myself occasionally	62.1
5=	I want you to pay a bit more attention to your clothes	62.1
7	I wish you’d say “I love you” occasionally	52.3
8	I wish you’d save more money	51.5
9	I wish you’d buy me some more sensible presents	43.9
10	I want you to make a decision once in a while	40.9
11	I want you to spoil me more	67.1
12	I want to have a rest on days off	35.6
13=	I want you to pay a bit more attention to your hairstyle	34.8
13=	I wish you’d tidy up the house a bit more	34.8
15	Are you being unfaithful?	34.1
16	I wish you’d be more moderate in pursuing your hobbies	31.1
17=	Have you feelings cooled off recently?	28.0
17=	I wish you’d think seriously about marriage	28.0
19	I want to occasionally have dates with just the two of us	22.0
20	I want to occasionally have dates somewhere different	18.9

Now, on to the survey; MyVoice took a look at email newsletter usage.

Demographics

Over the first five days of June 2009 14,939 members of the MyVoice internet community successfully completed a private online questionnaire. 54% of the sample were female, 1% in their teens, 15% in their twenties, 37% in their thirties, 29% in their forties, and 18% aged fifty or older.

I am probably signed up to about ten or so newsletters, but most of them I don’t look at. About the only one I really do pay attention to is from Flying Blue (KLM and Air France mileage card) as they quite often have decent promotional offers. My wife also forwards the Mister Donuts mail to me which usually has nice discount coupons.

Research results

Q1: About how many email newsletters are you currently registered for? (Sample size=14,939)

One	1.4%
Two to five	25.0%
Six to nine	18.7%
Ten to fifteen	21.9%
Sixteen to nineteen	3.4%
Twenty or more	23.3%
None at all	6.4%

Q2: How did you come to sign up to these newsletters? (Sample size=those signed up for newsletters, multiple answer)

Needed to sign up for the newsletter when registering for something	64.1%
Signed up for the newsletter when registering for something	39.0%
Just came across the site, newsletter archive and got interested	34.7%
Read about it on a web article, blog and got interested	24.3%
Don’t remember registering for it, but just started getting it	24.3%
Read about it in a book, magazine and got interested	11.4%
Read about it on a bulletin board, word of mouth site and got interested	7.9%
Friends told me about it and got interested	4.7%
Other	7.4%
No answer	0.2%

Q3: Of all the newsletters you receive, how many do you actually read? (Sample size=those signed up for newsletters)

One	5.1%
Two to five	52.0%
Six to nine	17.9%
Ten to fifteen	10.9%
Sixteen to nineteen	1.4%
Twenty or more	5.8%
None at all	6.4%
No answer	0.4%

Q4: What genres of newsletters do you read? (Sample size=those who read newsletters, multiple answer)

Prizes, free gifts, promotions	63.6%
Information from a company, service that I’m registered with	54.4%
Shopping	32.8%
News, information	22.5%
Hobbies	22.1%
Travel, outdoor, leisure	21.2%
Food, restaurants	20.4%
Entertainment	18.1%
Fashion, beauty	17.8%
Finance, politics, economy	15.3%
Event ticket information	12.7%
Lifestyle	11.7%
Health, medical, mental health	11.6%
Computer, IT	11.0%
Business-oriented	8.3%
Art, culture	8.2%
Sport	6.8%
Regional information	6.7%
Job seeking, qualifications, etc	6.2%
Communication	3.9%
Other	5.1%
No answer	0.0%

Q5: From the newsletters you read, what kinds of details are you interested in and read? (Sample size=those who read newsletters, multiple answer)

Information related to things I need to know	80.4%
Free gift, promotion information	51.3%
New product, service information	36.3%
Latest news	33.4%
Topical matters, etc	25.2%
Word of mouth, experiences, other practical information	21.2%
Articles, summary information	7.9%
Advertising, PR	3.5%
Other	2.7%
Nothing in particular	3.3%
No answer	0.9%

Q6: From the email newsletters you have received, why did you cancel or stop reading them? (Sample size=14,939, multiple answer)

Too frequent delivery	54.6%
Contents were not interesting, lost interest	53.7%
Newsletter was full of advertisements	35.9%
Just registered to enter a promotion	28.1%
Lots of text	27.2%
Became unnecessary to read that newsletter	26.4%
Didn’t remember registering for it	20.1%
Difficult to read layout	18.8%
Email data size was too big	8.9%
Magazine stopped publishing	8.6%
Magazine title wasn’t interesting	4.6%
Too infrequent delivery	4.3%
Dissatisfied with the time, day of delivery	1.9%
Other	1.6%
Never stopped reading, unregistered from a newsletter	2.2%
Never registered for a newsletter	2.7%
No answer	1.6%