The Globe and Mail - Marketing News http://business.theglobeandmail.com/marketing/ Business and market news from Canada’s best source for news continuously updated by The Globe and Mail en-ca 2009 CTVglobemedia publishing Inc. <![CDATA[globandmail.com RSS feeds]]> http://images.theglobeandmail.com/v5/images/logo/leaf.png http://business.theglobeandmail.com/ Mon, 18 May 2009 11:34 EDT Subscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with PageflakesBusiness and market news from Canada’s best source for news continuously updated by The Globe and Mail <![CDATA[Woody Allen, American Apparel settle suit]]> Settlement for $5-million comes just before lawsuit was due to go to court <p><a href="http://feedads.g.doubleclick.net/~at/CJ3i10P6i-H__QaY-FiN7fYcREs/0/da"><img src="http://feedads.g.doubleclick.net/~at/CJ3i10P6i-H__QaY-FiN7fYcREs/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/CJ3i10P6i-H__QaY-FiN7fYcREs/1/da"><img src="http://feedads.g.doubleclick.net/~at/CJ3i10P6i-H__QaY-FiN7fYcREs/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=E8-wRKgczdQ:eQqY2DLW-6o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=E8-wRKgczdQ:eQqY2DLW-6o:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=E8-wRKgczdQ:eQqY2DLW-6o:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/E8-wRKgczdQ/ Mon, 18 May 2009 11:34 EDT wwoodyallen0518 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090518.wwoodyallen0518/BNStory/robMarketing/?page=rss&id=RTGAM.20090518.wwoodyallen0518 <![CDATA[The Mozart of jingles]]> To tie its brands together, Astral Media turned to the man behind the Intel &#8216;bong' <p><a href="http://feedads.g.doubleclick.net/~at/NH2JmxES0FJ43runPFr71T7NW7Q/0/da"><img src="http://feedads.g.doubleclick.net/~at/NH2JmxES0FJ43runPFr71T7NW7Q/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/NH2JmxES0FJ43runPFr71T7NW7Q/1/da"><img src="http://feedads.g.doubleclick.net/~at/NH2JmxES0FJ43runPFr71T7NW7Q/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=irF8E5cDu7s:xQr7IgBdcdE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=irF8E5cDu7s:xQr7IgBdcdE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=irF8E5cDu7s:xQr7IgBdcdE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/irF8E5cDu7s/ Fri, 15 May 2009 06:00 EDT wpersuasion15 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090514.wpersuasion15/BNStory/robMarketing/?page=rss&id=RTGAM.20090514.wpersuasion15 <![CDATA[Can beer make you more interesting?]]> The Most Interesting Man in the world is back for more Dos Equis <p><a href="http://feedads.g.doubleclick.net/~at/6kwX2ki9ix06Y8fbtWJsAei4J3Q/0/da"><img src="http://feedads.g.doubleclick.net/~at/6kwX2ki9ix06Y8fbtWJsAei4J3Q/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/6kwX2ki9ix06Y8fbtWJsAei4J3Q/1/da"><img src="http://feedads.g.doubleclick.net/~at/6kwX2ki9ix06Y8fbtWJsAei4J3Q/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=aROF5amTJpQ:hO97sy5I_js:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=aROF5amTJpQ:hO97sy5I_js:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=aROF5amTJpQ:hO97sy5I_js:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/aROF5amTJpQ/ Fri, 15 May 2009 06:00 EDT wcreated15 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090514.wcreated15/BNStory/robMarketing/?page=rss&id=RTGAM.20090514.wcreated15 <![CDATA[An idea that took root]]> &#8216;Outrageous concept' for Live Green Toronto has taken on a life of its own <p><a href="http://feedads.g.doubleclick.net/~at/QZNlVB94JS4fzuCP7Rv9q6udTbk/0/da"><img src="http://feedads.g.doubleclick.net/~at/QZNlVB94JS4fzuCP7Rv9q6udTbk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/QZNlVB94JS4fzuCP7Rv9q6udTbk/1/da"><img src="http://feedads.g.doubleclick.net/~at/QZNlVB94JS4fzuCP7Rv9q6udTbk/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=ORJ_WvBNggo:x-OTXFc70MQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=ORJ_WvBNggo:x-OTXFc70MQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=ORJ_WvBNggo:x-OTXFc70MQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/ORJ_WvBNggo/ Fri, 15 May 2009 06:00 EDT wnoted15 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090514.wnoted15/BNStory/robMarketing/?page=rss&id=RTGAM.20090514.wnoted15 <![CDATA[Marks & Spencer blinks in battle over bigger bras]]> Amid consumer protest, U.K. retailer drops surcharge on larger undergarments <p><a href="http://feedads.g.doubleclick.net/~at/lh8-1W2k7iBJesXRJf04uaC5APA/0/da"><img src="http://feedads.g.doubleclick.net/~at/lh8-1W2k7iBJesXRJf04uaC5APA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/lh8-1W2k7iBJesXRJf04uaC5APA/1/da"><img src="http://feedads.g.doubleclick.net/~at/lh8-1W2k7iBJesXRJf04uaC5APA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=uMDjluh3OAU:qOPO-3vlbgI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=uMDjluh3OAU:qOPO-3vlbgI:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=uMDjluh3OAU:qOPO-3vlbgI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/uMDjluh3OAU/ Fri, 8 May 2009 14:08 EDT wmarksspencer0508 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090508.wmarksspencer0508/BNStory/robMarketing/?page=rss&id=RTGAM.20090508.wmarksspencer0508 <![CDATA[Cossette duo's tricks are a treat]]> Creative team defies convention &#8211; and gravity &#8211; with McDonald's out-of-home campaign <p><a href="http://feedads.g.doubleclick.net/~at/_NZ-DMUW0-IMQPTWQ-HK7vjiozg/0/da"><img src="http://feedads.g.doubleclick.net/~at/_NZ-DMUW0-IMQPTWQ-HK7vjiozg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/_NZ-DMUW0-IMQPTWQ-HK7vjiozg/1/da"><img src="http://feedads.g.doubleclick.net/~at/_NZ-DMUW0-IMQPTWQ-HK7vjiozg/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=wDEuk1Yq0Rc:5eDCB68fK6M:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=wDEuk1Yq0Rc:5eDCB68fK6M:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=wDEuk1Yq0Rc:5eDCB68fK6M:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/wDEuk1Yq0Rc/ Fri, 8 May 2009 06:00 EDT wadhocracy8 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090507.wadhocracy8/BNStory/robMarketing/?page=rss&id=RTGAM.20090507.wadhocracy8 <![CDATA[Ping goes Persuasion's heart]]> Cossette's touching take on McDonald's <p><a href="http://feedads.g.doubleclick.net/~at/A-yxaplSIoTfNkRaKnlt0oaQ40c/0/da"><img src="http://feedads.g.doubleclick.net/~at/A-yxaplSIoTfNkRaKnlt0oaQ40c/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/A-yxaplSIoTfNkRaKnlt0oaQ40c/1/da"><img src="http://feedads.g.doubleclick.net/~at/A-yxaplSIoTfNkRaKnlt0oaQ40c/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=UWUOIKBplAo:uRFXG06CIAY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=UWUOIKBplAo:uRFXG06CIAY:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=UWUOIKBplAo:uRFXG06CIAY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/UWUOIKBplAo/ Thu, 7 May 2009 16:57 EDT wcreated8 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090507.wcreated8/BNStory/robMarketing/?page=rss&id=RTGAM.20090507.wcreated8 <![CDATA[Zig zags with X]]> Toronto advertising agency calls its new affiliate the very latest in 'connection planning' <p><a href="http://feedads.g.doubleclick.net/~at/jOO8FL2gkluDy39gZxI9xJghPLY/0/da"><img src="http://feedads.g.doubleclick.net/~at/jOO8FL2gkluDy39gZxI9xJghPLY/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/jOO8FL2gkluDy39gZxI9xJghPLY/1/da"><img src="http://feedads.g.doubleclick.net/~at/jOO8FL2gkluDy39gZxI9xJghPLY/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=f3pC3MR7X0I:jgzHiE_KJZg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=f3pC3MR7X0I:jgzHiE_KJZg:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=f3pC3MR7X0I:jgzHiE_KJZg:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/f3pC3MR7X0I/ Fri, 1 May 2009 06:00 EDT wadhocracy01 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090430.wadhocracy01/BNStory/robMarketing/?page=rss&id=RTGAM.20090430.wadhocracy01 <![CDATA[When the lights go out, bright minds pierce dark]]> Their goal is to make Earth Hour more than a 'do your own thing' event <p><a href="http://feedads.g.doubleclick.net/~at/F9ClOeSrrF3ZptK_i70agLh3IR4/0/da"><img src="http://feedads.g.doubleclick.net/~at/F9ClOeSrrF3ZptK_i70agLh3IR4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/F9ClOeSrrF3ZptK_i70agLh3IR4/1/da"><img src="http://feedads.g.doubleclick.net/~at/F9ClOeSrrF3ZptK_i70agLh3IR4/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=RCvqY-T8YiU:SuQzfwyi-Rc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=RCvqY-T8YiU:SuQzfwyi-Rc:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=RCvqY-T8YiU:SuQzfwyi-Rc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/RCvqY-T8YiU/ Fri, 27 Mar 2009 06:00 EDT wadhocracy0327 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090326.wadhocracy0327/BNStory/robMarketing/?page=rss&id=RTGAM.20090326.wadhocracy0327 <![CDATA[Interpublic warns of ad slump in 2009]]> Marketers are cutting back on budgets <p><a href="http://feedads.g.doubleclick.net/~at/--z9WziDMOKBJWIW5D8uNgkC_oA/0/da"><img src="http://feedads.g.doubleclick.net/~at/--z9WziDMOKBJWIW5D8uNgkC_oA/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~at/--z9WziDMOKBJWIW5D8uNgkC_oA/1/da"><img src="http://feedads.g.doubleclick.net/~at/--z9WziDMOKBJWIW5D8uNgkC_oA/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=rU1t8-TDdcc:M_R-HSQn2Z4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=rU1t8-TDdcc:M_R-HSQn2Z4:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?a=rU1t8-TDdcc:M_R-HSQn2Z4:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/TheGlobeAndMail-robMarketing?d=7Q72WNTAKBA" border="0"></img></a> </div> http://feedproxy.google.com/~r/TheGlobeAndMail-robMarketing/~3/rU1t8-TDdcc/ Fri, 27 Feb 2009 08:22 EST winterpublic0227 news business http://business.theglobeandmail.com/servlet/story/RTGAM.20090227.winterpublic0227/BNStory/robMarketing/?page=rss&id=RTGAM.20090227.winterpublic0227