Great Advertising, Clever Ads

Blackberry Loves U2 Commercial

greatads.sylvia@gmail.com (Sylvia G) — Thu, 09 Jul 2009 17:22:00 +0000

BlackBerry and U2 teamed for this new commercial titled "BlackBerry Loves U2. With U2 getting set to start their new tour, there seems to be a great deal excitement about the new album, "No Line on the Horizon," and their revolutionary new stage design. Both are on display in "Light," a new "event" spot touting the band's partnership with BlackBerry.
In the Blackberry ad U2 performs a song from their new LP release, with specks of light reflecting off their instruments (and Bono's shades, of course). The specks multiply, and become more prominent, culminating in a visual crescendo. Bono is enveloped in brightness, as he sings of "sparks of light." The camera pulls back over a sea of screaming fans, and we see the entire band onstage. The visual is complemented by the line "BlackBerry Loves U2,"
Agency: ARC/Chicago
Chief Creative Officer Worldwide: Mark Tutssel
Vp Account Director: Ben Gladstone
Art Director: Justin Tillich
Account Supervisor: Susanna Swartley
Senior Producer: Nicky Furno
Vp Creative Director(S): Jim Paul, Dan Capuli
Executive Copywriter: Melinda Roenisch
Production Company: Partizan
Director: Alex Courtes
Executive Producer/Ceo: Sheila Stepanek
Producer: R. Stephan Mohammed
Post/Efx: Mass Market
Executive Producer: Rich Rama
Senior Flame Artist: Nick Tanner
Designer: Jon Saunders
Editorial: Union Editorial
Editor: Adam Jenkins
Aassistant Editor: Rennie Elliot
Executive Producer: Caryn Maclean

Nike Lance Armstrong LiveStrong "Driven" Commercial

greatads.sylvia@gmail.com (Sylvia G) — Mon, 06 Jul 2009 17:29:00 +0000

Cyclist Lance Armstrong in the new Nike commercial where we hear how hes back on his bike for LIVESTRONG. Armstrong isn't out to please the critics in this spot for Nike.The music is a great piece by Mogwai titled "Auto Rock".
Credits:
Agency: Wieden + Kennedy, Portland
Creative Directors: Tyler Whisnand, Danielle Flagg
Copywriter: Karl Lieberman
Art Director: Ryan O�Rourke
Producer: Shannon Worley
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Gorgeous @ Anonymous Content, London
Director: Frank Budgen
Executive Producer: Jeff Baron
Line Producer: Suzie Tedesco
DPs: Michael Bernard/Frank Budgen
Editor: Angus Wall, Rock Paper Scissors
Post Producer: Kim Colen
Post Executive Producers: CL Weaver, Linda Carlson-Wall
VFX Company: A52
VFX Supervisor: Shannon Worley
VFX Producer: Jenny Bright
Titles/Graphics: Ryan O�Rourke, W+K Studio
Music+Sound Company: Existing Track by Mogwai, Matador Records (label), Chrysallis
Sound Designer: Ren Klyce
Producer: Misa Kageyama
Mix Company: LIME Studios
Mixer: Loren Silber

Evian Live Young Dancing Babies Commercial

greatads.sylvia@gmail.com (Sylvia G) — Fri, 03 Jul 2009 01:16:00 +0000

Great new advertising campaign for Evian Live Young featuring the dancing babies, the roller babies and even a moon walking walking baby in one of their teaser spots..Here is the official press release for the Evian Live Young campaign set to begin airing this Monday.

Evian® Natural Spring Water Urges Canadian Consumers to Live Young™

New Global Ad Campaign Captures Youthful Optimism; Evian Unveils Roller Break-Dancing Babies to the Beat of Rapper’s Delight Remix

Toronto, ON – July 6, 2009 – Evian® Natural Spring Water unveils a new entertaining global advertising campaign and a new signature message, “Live YoungTM,” the ultimate expression of Evian brand values, including origin, health and youth.
The worldwide kick off began with a viral pre-launch and online infiltration via YouTube in the U.S., France, UK, Germany, Canada and Japan. The energy-filled television spots rolled out in select geographies in: 60, :30, and: 15 short films directed by the award-winning Michael Gracey (also available for viewing on the brand’s new Web site, www.evianliveyoung.com).
Bursting with an infectious energy and love of life, the new ads portray lively, happy babies roller break-dancing to a remix of the hit Rapper’s Delight by hip-hop producer Dan the Automator, connecting consumers to their inner youth.
“To Evian, youth is not a matter of age, but a mindset – a youthful mindset that is optimistic, believes that everything is possible, and is curious and eager to discover the world – much like that of a child,” stated Jérôme Goure, vice president of marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America. “The babies in this campaign exemplify this attitude and the celebration of adding life to your years.”
Evian natural spring water is precious and pure; a miracle of nature! Every drop of Evian takes more than 15 years to filter through mineral rich glacial sands in the pristine French Alps, providing a uniquely balanced mineral composition and natural purity. It is only appropriate that the brand’s new ad campaign should depict babies, a universal symbol of what is precious and pure, and embody the unique attributes of Evian Natural Spring Water.
The new ad campaign personifies the “Live YoungTM” message in a humorous and entertaining fashion with a pop-culture slant. Directed by Michael Gracey (part of the creative circle behind Baz Lurhman’s “Romeo and Juliet” and “Moulin Rouge”), 96 babies were filmed for the spots, which feature roller break-dancing routines set to a Rapper’s Delight remix by Dan the Automator. The famed California hip-hop producer’s remix will be available as an MP3 from all major international digital download sites, just one way Evian is placing the Web at the heart of this campaign.
“The campaign is an enthusiastic modern-day musical production, involving the sharpest contemporary artists like Dan the Automator and Michael Gracey,” stated Remi Babinet, the founder of BETC Euro RSCG and global creative director of the Euro RSCG network. “It makes use of a number of platforms: music, film, internet and design and reinforces Evian’s position as an influential, contemporary worldwide brand.”
Evian’s new Web site, www.evianliveyoung.com ( also accessible via www.evian.com )hosts the two viral films and other digital teasers such as: the audio remix, “making-of” clips, and “interviews” with select babies from the film sharing anecdotes from the set.
In addition to the television and online debut this summer, the “Live YoungTM” campaign will be featured at upscale consumer events around the world, including the Evian Masters Women’s Golf tournament in July and the US Open Grand-Slam tennis tournament in August through September.

Now if you really enjoyed the dancing babies spot you will love the "making of" video of Roller Babies.Special thanks to Scott M. at Maverick for sharing this with us.

Levi's America "Go Forth" Commercial Ad

greatads.sylvia@gmail.com (Sylvia G) — Wed, 01 Jul 2009 01:17:00 +0000

The new Levi's America "Go Forth" commercial features the American poet Walt Whitman and lines from his 1888 poem "America". The audio is the original recording of Whitman's real voice used in the Levi's spot, the music is "The CN Tower Belongs To The Dead (Many Ives Version)" by Final Fantasy. Another great commercial for Levi's created by Wieden + Kennedy, Portland.
Agency: Wieden + Kennedy, Portland
Executive Creative Directors:
Mark Fitzloff, Susan Hoffman
Creative Directors: Danielle Flagg, Tyler Whisnand
Copywriters: Julia Oh, Rudy Adler
Agency Executive Producer: Ben Grylewicz
Agency Producer: Jeff Selis
Agency Associate Producer Juliana Montgomery

Production Company: Anonymous Content, Los Angeles
Director: Cary Fukunaga
Executive Producer: Danielle Peretz
Line Producer: Joe Mandarino
DP: Darren Lew

Editorial: Joint Editorial
Editor: Elliot Graham
Assistant Editor: Jessica Baclesse
Post Producer: Neil Kopp
Post Executive Producer: Patty Brebner

Sound: "America" poem by Walt Whitman courtesy the Walt
Whitman Archive
Music Composer: Owen Pallett and Charles Ives
Music: "The CN Tower Belongs To The Dead (Many Ives Version)" by Final Fantasy
Album Title: Many Lives 49 MP
Publishers/Record
Company: Third Side Music

Ancilla Tilla Dances for Wakker Dier "Animals Awake"

greatads.sylvia@gmail.com (Sylvia G) — Mon, 29 Jun 2009 18:46:00 +0000

Ancilla Tilia, a fetish model, playmate and Most Sexy Vegetarian of 2008 preforms an exotic dance routine (she strips down naked) for Wakker Dier also known as Animals Awake which is a Dutch non-profit organization for animal protection and abolishing the bio-industry. The Dutch ad agency Revolver Media hopes to call attention to the practice of gutting a fish while it's a live with this viral marketing campaign and of course using sex always helps now doesn't it? Revolver created a website to go with the viral spot featuring Ancilla Tilia.
Agency: Revolver Media, Rotterdam
Production: Revolver Media, Rotterdam
Director: Sharif Nasr
DOP: Remko Schnorr
Editor: Brian Ent @ The Ambassadors
Sound: Big Orange
Producer: David Fisscher

Michael Jackson Pepsi commercial I'll Be There & Billy Jean

greatads.sylvia@gmail.com (Sylvia G) — Sun, 28 Jun 2009 14:39:00 +0000

A look back at the Michael Jackson Pepsi commercials from the 1980's. In the first ad MJ sings I'll Be There at the piano. The second commercial is the Michael Jackson Pepsi Generation Billy Jean TV ad that was incredibly popular in the late 80's.The Pepsi Generation Billy Jean Commercial.
God Bless you Michael, thank you for leaving the world with all your wonderful music.

Virgin Media Powerful Stuff TV Commercial

greatads.sylvia@gmail.com (Sylvia G) — Sun, 28 Jun 2009 14:20:00 +0000

The newest commercial for Virgin Media Powerful Stuff, created by RKCR/Y&R is simply a beautiful ad; what can I say I'm sucker for a love story.The music in the Virgin Media spot is by Mazzy Star and the song is titled "Into Dust" (so tonight that I may see).
Virgin Media TV Ad Credits:
Brand: Virgin Mobile
Agency: RKCR/Y&R
Agency Producer: Danielle Sandler
Creative Director: Mark Roalfe
Creative: Paul Angus; Ted Heath
Director: Sam Brown
Production: Rogue
Producer: Kate Hitchings
Post Production: MPC

Target Commercial Black Eyed Peas "I Got A Feeling"

greatads.sylvia@gmail.com (Sylvia G) — Tue, 23 Jun 2009 21:22:00 +0000

The newest Target commercial featuring The Black Eyed Peas and their newest song release "I Got A Feeling". The timing couldn't better with everything going on between Perez Hilton and one of the Black Eyed Peas and some big deal about a black eye, a few well deserved punches to Mr. Hilton's noggin. Anyway....great ad for Target by ad agency Wieden & Kennedy.
Credits:
Client: Target Headquarters
Spots Title: I Got A Feeling
Air Date: June 2009
Agency: Wieden+Kennedy
Art Director: Brad Trost
Copywriter: Jennie Hayes
CD: Monica Taylor
EP: Ben Grylewicz
Producer: Andy Murillo
Prod Company: Serial Pictures
Director: Jonas Akerlund
EP: Violaine Etienne & Stephanie Bruni
Line Producer: Scott Kaplan

T Mobile Synchronized Swimming Advert

greatads.sylvia@gmail.com (Sylvia G) — Thu, 18 Jun 2009 14:09:00 +0000

T-Mobile reminds us that life is for sharing in their new ad titled "Synchronized Swimming". Hundreds of bikini clad men and women enjoying a day at the pool break out into a synchronized swimming routine that the some Olympians would even be impressed with. The T Mobile spot was created by Saatchi & Saatchi, anyone know what the music is in the spot?

Agency: MUW Saatchi & Saatchi
Creative Director: Rasto Michalik
Creative: Milan Bielik; Denisa Pajkosova; Mario Poor; Peter Rajcak; Ivo Zemanovic
Director: Roman Valent
Production: Hitchhiker Films
Producer: Biba Bilcikova
Director of Photography: Juraj Chlpik

MVP Puppets "Celebration" Spot.

greatads.sylvia@gmail.com (Sylvia G) — Wed, 17 Jun 2009 15:07:00 +0000

Here is what should be the last of MVP Puppets commercials for awhile from Nike. If you have been following this great ad campaigns from Nike you'll understand why the title of this spot "Celebration" is just perfect.Kobe Bryant in celebration mode after winning the NBA Finals and Lebron James enjoying a bowl of cereal.
Credits:
Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte
Copywriter: Edward Harrison
Art Directors: Sasha Swetschinski, Matt Murphy
Puppets: Legacy Effects

AT&T Helps Hansel and Gretel Find Their Way Home in this Commercial

greatads.sylvia@gmail.com (Sylvia G) — Tue, 16 Jun 2009 14:11:00 +0000

Hansel and Gretel are out exploring New York City, and drop breadcrumbs along their path in order to find their way home. Suddenly they realize that it's getting dark, but they can't retrace their path as their breadcrumbs have all either been eaten, blown away and moved. Using their AT&T mobile device featuring GPS, Hansel & Gretel are able to download a map that directs them back.
Agency: BBDO, New York/Atlanta
Creative Group Head: Susan Credle
Copywriters: Matt Zaifert, Darren Wright
Art Director: Rodney White, Dave Skinner
Agency Producer: Bob Emerson
Music Producer: Melissa Chester
Production Company: Biscuit Filmworks USA, Los Angeles
Director: Noam Murro
DP: Mott Hupfel
Editor: Jason MacDonald @ Number Six
VFX: Framestore
Original Music: Stimmung
Composer: Dave Winer
Audio: Sonic Union
Mixer: Michael Marinelli

RayBan Newest Viral Spot by NeverHide "Color Goes Pop"

greatads.sylvia@gmail.com (Sylvia G) — Sat, 13 Jun 2009 14:57:00 +0000

Never Hide films is back with another viral spot for Ray Ban Sunglasses. RayBan has had several popular viral spots created by the team at Cutwater.
Ray-Ban Viral spot created by CutWater and Never Hide Films titled "color Goes Pop".
See all the viral spots for Ray-Ban here and here.

Nike MVP Puppets Lebron James 2010 Commercial

greatads.sylvia@gmail.com (Sylvia G) — Fri, 12 Jun 2009 03:01:00 +0000

The newest spot in the Nike MVP Puppets campaign 2010, gives us Lebron James already getting ready for 2010 NBA Championship run. The MVP Puppets commercials could quite possibly be Nike's best ever, created by Wieden + Kennedy.
Credits:
Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte
Copywriter: Edward Harrison
Art Directors: Sasha Swetschinski, Matt Murphy
Head of Production: Ben Grylewicz
Senior Agency Producer: Matt Hunnicutt
Agency Producer: Jessica Staples
Production Company: Imperial Woodpecker, New York
Director: Stacy Wall
Executive Producer: Doug Halbert
Producer: Jeff McDougall
DP: Emmanuel Lubezki
Puppets: Legacy Effects

New Ford "Pop Up" Commercial

greatads.sylvia@gmail.com (Sylvia G) — Thu, 11 Jun 2009 14:04:00 +0000

The new Ford "Pop Up" book commercial created by Zubi Advertising. The Zubi people are creating some nice work, you can view their Ford 2010 Fusion "Puppets" spot on their site as well as other great web, broadcast, print and radio spots from the Zubi Advertising agency.
Credits:
Agency: Zubi Advertising
Creative Director: Angus Kneale
Creative: Ivan Calle
Post Production: The Mill
Brand: Ford

Sims 3 Let There Be Sims Commercial Advert

greatads.sylvia@gmail.com (Sylvia G) — Thu, 11 Jun 2009 13:55:00 +0000

New commercial for the popular Sims 3 "Let There Be Sims" is one nicely animated piece of work by the crew at Wieden + Kennedy, I've never played Sims but after watching this ad I'm left wondering just what have I been missing. Nice work!
Credits:
Agency: Wieden+Kennedy
Agency Producer: Fran O'Connor
Creative: Jed Alger; Aaron Allen; Matthew Carey; Ben Carter
Director: Smith & Foulkes
Production: Nexus Productions
Producer: Luke Youngman
Brand: EA Games

Toyota Believe "Flying Fox" by Saatchi and Saatchi

greatads.sylvia@gmail.com (Sylvia G) — Thu, 11 Jun 2009 01:56:00 +0000

Toyota wants us to Believe in their new ad created by Saatchi & Saatchi, Auckland, the spot titled "Flying Fox" produced by Flying Fish has a man and his son diving into lake in what is actually a pretty good commercial, this one good be for anything though, I don't get the connection to Toyota, but thats why I'm just a fan and not a creative.
Credits:
Client: Toyota New Zealand
Agency: Saatchi & Saatchi Auckland
Production Company: Flying Fish New Zealand
Director: Gregor Nicholas
DoP: John Toon
Executive Creative Director: Mike O'Sullivan
Art Director: Tim Huse
Copywriter: Hywel James
Agency Producer: Jane Mill
Producer: Mark Matthews
Executive Producer: James Moore
Country: New Zealand

BP Fuel Ultimate Adverts Viral Spot Too

greatads.sylvia@gmail.com (Sylvia G) — Thu, 11 Jun 2009 01:39:00 +0000

On average, BP's Ultimate fuel claims to give drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates their claim. Without getting into any environmental issues, these are great ads and I just wanted share them with you. The music is by Buller & Bang and the song is called "Little Puzzle".This is a follow up viral advert for the BP Ultimate Fuel campaign that seems to be gaining some popularity online.

Visit Las Vegas Chinchilli Day Commercial

greatads.sylvia@gmail.com (Sylvia G) — Wed, 10 Jun 2009 13:12:00 +0000

A new commercial for Las Vegas where a man creates a fake holiday, "Chinchilli Day", as an excuse to stay an extra day in Vegas. What's your excuse? is the new tag line for Vegas which is actually pretty good considering the What Happens in Vegas Stays In Vegas was great marketing campaign.
Credits:
Agency: R&R Partners
Group Creative Director: Arnie DiGeorge
Creative Director: Doug Finelli
Copywriter: Tony Marin
ACD/Art Director: Steve Andrews
VP/Broadcast Productions: Don Turley
Agency Producer: Dustin Oliver
Production Company: Hungry Man, Los Angeles
Director: Roderick Fenske
Executive Producer: Cindy Becker
Line Producer: Cory Berg
Editorial: SpotWelders
Editor: Dick Gordon
Executive Producer: David Glean
Producer: Shada Shariatzadeh
Telecine: Company 3
Colorist: Dave Hussey
VFX: Sea Level
Executive Producer: Steve Reiss
VFX Artist: Chris Noellert
Mix/Sound: POP Sound
Mixer: Mitch Dorf

Heinz "Bottle" Advert music by SoundTree

greatads.sylvia@gmail.com (Sylvia G) — Wed, 10 Jun 2009 01:39:00 +0000

It Has To Be Heinz, newest commercial for Heinz Ketchup by AMV BBDO, London.
I just love anything to do with Heinz Ketchup, come it's a staple, and this advert for Heinz appropriately titled "Bottle" is what Heinz is all about. The music in the spot is beautiful not sure what the song title is but I can tell you it is by Soundtree.
Agency: AMV BBDO, London
Copywriter: Martin Loraine
Art Director: Steve Jones
Agency Producer: Kat Hara
Production Company: Blink, London
Director: Dougal Wilson
DP: Tom Townend
Editor: Joe Guest @ Final Cut
Post-Production: Moving Picture Company
Music: Soundtree

The CaraMilk Secret Revealed Through Modern Dance

greatads.sylvia@gmail.com (Sylvia G) — Mon, 08 Jun 2009 19:28:00 +0000

New Cadbury CaraMilk commercial titled "Modern Dance" reveals the secret of just how they get the caramel in the caramilk bar. I have to admit when this first showed up in my inbox I was excited to view it since it was created by the great Saatchi & Saatchi ad agency and with my first view of the spot I was left with a strange feeling but you really do have to give it a second view to appreciate why Saatchi & Saatchi and the director Ulf Johansson are brilliant at creating great adverts.
Client: Cadbury
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Gerry Graf
Creative Director: Chris Beresford-Hill, Nick Spabr
Art Director: Alan Vladusic
Copywriter: Asheen Naidu
Senior Agency Producer: John Doris
Director of Broadcast Production: David Perry
Production Company: Smith & Jones
Director: Ulf Johansson
Editorial Company: Peepshow
Editor: Andrea MacArthur
Post Production: Method
Audio Mix: audioEngine
Mixer: Rob DiFondi

Tool and JWT Milan Get With It For Two New Heineken Commercials

greatads.sylvia@gmail.com (Sylvia G) — Mon, 08 Jun 2009 17:44:00 +0000

Director Erich Joiner of Tool of North America and JWT collaborate on a hilarious new campaign for Heineken, set to air on Italian TV and online at www.areyoustillwithus.com.

What do you do when you invite a few guys over to watch the game and enjoy a few cool refreshing Heinekens, only to realize that one of your buddies brought his girlfriend along? And what if that buddy was wearing a "Go Team" sweater personally knitted by said girlfriend? In Football Match, one of two new spots for the world's most famous Dutch beer, Joiner examines this awkward phenomenon using his deft comic skills to deliver an instantly memorable campaign.
Moving finds the same rugged brood of guys moving into a rustic house together. This time one of the housemates shows up with a flashy new washing machine, prompting looks of disbelief from his friends. Soon the new washing machine settles into its rightful place; on the porch, full of ice where bottles of Heineken wait and chill.

The Credits:
Client: Heineken
Spots Title(s): Football Match, Moving
Air Date: May 2009
Agency: JWT, Milan
Group Creative Director: Bruno Bertelli
ECD: Pietro Maestri
Art Director: Cristiana Boccassini
Producer: Raffaella Scarpetti
Prod Company: Tool of North America
Director: Erich Joiner
DP: Bob Richardson
EP(s): Jennifer Siegel, Brian Latt
Line Producer: Joby Ochsner
Production Designer: Samantha Gore
Production Service Company: Filmmaster
EP: Ada Bonvini
Producer: Nicole Lord
Editor: Stuart Greenwald
Online: TOBOGA
Telecine: Sparkle @ Complete Post, RUMBLEFISH
Audio Post: GREEN MOVIE
Sound Design: GREEN MOVIE
Shoot Location: Los Angeles

New York Pizza "Roller Girl"

greatads.sylvia@gmail.com (Sylvia G) — Fri, 05 Jun 2009 18:01:00 +0000

Great new commercial for New York Pizza, the Roller Girl>
The folks at New York Pizza consider a new way to promote the great tasting pizza but reconsider the thought, great funny commercial.

AGENCY: Selmore, Amsterdam
PRODUCTION COMPANY: Fat Fred's Film Company, Amsterdam
RTV: Patrick Nelemans
CREATIVES: Diederick Hillenius, Poppe van Pelt
DIRECTOR: Robert Nylund
PRODUCER: Suzanne Huisman
DOP: Paer Ekberg
LINE PROD. Co: Navigator Films, Cape Town
OFFLINE: Hectic Electric
*editor Johan Wik
ONLINE / GRADING: Hectic Electric /AVP
SOUND STUDIO: FC Walvisch
MUSIC: Gerard et Jerome

and the next Bing Commercial is..."Syndrome"

greatads.sylvia@gmail.com (Sylvia G) — Fri, 05 Jun 2009 14:42:00 +0000

The second commercial release for the new Microsoft search engine "Bing", this commercial for Bing titled "Syndrome" claims that Bing is the Cure for Search Overload Syndrome. The next bunch of commercials, collectively titled "Syndrome" continue with the theme of "search overload" and try present the idea humorously, a big difference from the dramatic "Manifesto" spot that kicked off the estimated $100 million marketing campaign yesterday from WPP agency JWT.Sorry Bing, the marketing campaign alone wont work, after using Bing I find my results are no different than those I get from Live, and we all know how good Live wasn't. Remember what I said yesterday Bing = But It's Not Google.

Nike MVP Puppets "Lil Dez & LeBron Home Alone"

greatads.sylvia@gmail.com (Sylvia G) — Fri, 05 Jun 2009 11:41:00 +0000

Newest episode of the Nike MVP Puppets commercials, Lil Dez and LeBron James.The Nike MVP Puppets continue with the newest release in the campaign, Lil Dez and Lebron Home Alone gives us Lil Dez trying to cheer up Lebron James after losing to the Orlando Magic and missing the NBA Finals. You have to love the face the puppet makes I mean the face LeBron makes at the end of the commercial.
Credits:
Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte
Copywriter: Edward Harrison
Art Directors: Sasha Swetschinski, Matt Murphy
Head of Production: Ben Grylewicz
Senior Agency Producer: Matt Hunnicutt
Agency Producer: Jessica Staples
Production Company: Imperial Woodpecker, New York
Director: Stacy Wall
Executive Producer: Doug Halbert
Producer: Jeff McDougall
DP: Emmanuel Lubezki
Puppets: Legacy Effects
Editorial: Rock Paper Scissors
Editor: Biff Butler
Music: "Sandstorm" by Darude
Voice Over: David Allen Grier, Kenan Thompson

Microsofts First Bing Commercial "Manifesto"

greatads.sylvia@gmail.com (Sylvia G) — Thu, 04 Jun 2009 18:40:00 +0000

Well here we go, the big $90 million ad campaign begins for "Bing" JWT, New York the agency of record for the Microsoft Bing campaign has actually left me feeling a little lost and confused after watching the Bing "Manifesto" commercial, I'm not a fan of Bing, do you guys really know what Bing means - "But It's Not Google".
Let's be serious, who are they trying fool they have been trying to catch up to Google search for years and well it just might be too late. The commercial on it's own is great just the wrong product.
You heard it here first:
But
It's
Not
Google
I'm sticking with Google!