Advertising Age - Digital

Where Social Media and Shopper Marketing Merge to Reach Moms

jneff@adage.com(Jack Neff) — Thu, 09 Jul 2009 18:22 EDT

BATAVIA, Ohio (AdAge.com) -- Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.

Google's AdSense for iPhone Trips up Advertisers

rchang@adage.com(Rita Chang) — Wed, 08 Jul 2009 17:58 EDT

NEW YORK (AdAge.com) -- In the two weeks since Google announced it would open up AdSense for mobile, serving up text and display ads inside apps, there are signs the online-ad giant -- and marketers -- are still figuring out how to create good experiences for mobile users.

What Your Favorite Social Network Says About You

bbulik@adage.com(Beth Snyder Bulik) — Wed, 08 Jul 2009 14:37 EDT

YORK, Pa. (AdAge.com) -- Which social network you favor says a lot about you -- and you might be surprised just what it says. A new study by Anderson Analytics is helping identify for marketers your likely interests, buying habits, media consumption and more.

John Ross: Retailers Must Embrace Emerging Media Like Consumers Have

mbush@adage.com(Michael Bush) — Wed, 08 Jul 2009 16:09 EDT

NEW YORK (AdAge.com) -- New Emerging Media Lab President John Ross recently spoke with Ad Age about the impact emerging technologies are having and will continue to have in the retail space.

Who's Not Sick of Sexualized Sandwiches? Viral-Video Viewers

aklaassen@adage.com(Abbey Klaassen) — Thu, 02 Jul 2009 08:00 EDT

Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold bikini.

Viral Success Can't Turn Comfort Wipe Into Real Product

aklaassen@adage.com(Abbey Klaassen) — Thu, 25 Jun 2009 10:35 EDT

NEW YORK (AdAge.com) -- Just because there's a market for your online video doesn't mean there's a market for the product it's hawking, an important lesson illustrated by this week's No. 4-spot debut.

Viral Video Chart: Top Spots Get Boost From Offline Buzz

aklaassen@adage.com(Abbey Klaassen) — Thu, 18 Jun 2009 10:00 EDT

Search Shifts Mean Visibility Must Be Earned, Not Paid

srubel@adage.com(Steve Rubel) — Mon, 22 Jun 2009 00:00 EDT

Today consumers are far more likely to seek out and, what's more, trust what they read on other sites rather than anything we put out. The reasons are both technological and sociological.

Use Utility to Reach Out to Attention Crash Consumers

srubel@adage.com(Steve Rubel) — Mon, 25 May 2009 00:00 EDT

To remain relevant today brands realize they increasingly have to create valuable utilities that consumers pull, and these need to seamlessly integrate into the hubs where consumers are investing their shrinking attention.

You Oughta Be in Pixels

aklaassen@adage.com(Abbey Klaassen) — Mon, 15 Jun 2009 00:00 EDT

GigaPan is a technology that helps you take "gigapixel" -- or really high resolution -- panoramic pictures.

Want to Become a Search Ninja? Here's a Refresher

Mon, 29 Jun 2009 00:00 EDT

Steve Wozniak's amazement at Bing is a reminder that many people could use a refresher on search tips. So this month, I take off my search-marketer hat and put on my search-professor one.